Jordan Crook

Jordan Crook is a Senior Writer based out of Brooklyn, NY. She writes about internet culture, social networks, and consumer-facing technology. Jordan hosts many of TechCrunch’s live events, including regional TC Pitch-Offs and the world-renowned TechCrunch Disrupt conference. She’s also a co-host on the TechCrunch Radio show on Sirius XM each week.

She has written for publications such as Mobile Marketer and MobileBurn.

She is now a writer at TechCrunch.

You can email her at jordan@techcrunch.com.

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Latest from Jordan Crook

  • Twitter’s Gareth Paul Jones, Amex’s Tamar Shapiro check-in to new senior roles at Foursquare

    Twitter’s Gareth Paul Jones, Amex’s Tamar Shapiro check-in to new senior roles at Foursquare

    Now that the dust has settled from Foursquare’s big split, the company is pushing forward with a few new executives and a brand new office in Los Angeles. The company has recently brought on Gareth Paul Jones — former head of mobile partner integrations at Twitter, who previously held positions at companies like Apple, TRUSTe, and Google — as Director of Technology Services. Read More

  • Scale Model, the betaworks-backed tool for audience targeting, goes self serve

    Scale Model, the betaworks-backed tool for audience targeting, goes self serve

    Scale Model, the betaworks-backed marketing platform for better audience targeting, has today announced the launch of its fully-baked V2. Scale Model hooks into the Twitter Ads API to help brands and influencers better understand their audience, and the way that their own follower community, or sub-communities, interact with one another. Upon the initial launch, Scale Model was building… Read More

  • Tinder invests in Vina as it inches toward friend-finding

    Tinder invests in Vina as it inches toward friend-finding

    Tinder, the dating app to rule them all, has today announced that it participated as an investor in Vina’s latest funding round. Vina, a social network where girls can meet and nurture new friendships, recently raised a $1.4 million seed round from Greylock, NEA and Wildcat Venture Partners. Tinder, as it happens, also participated in the round, investing a “meaningful… Read More

  • The new PAX 3 lets you vape both loose-leaf flower and concentrates

    The new PAX 3 lets you vape both loose-leaf flower and concentrates

    Pax Labs, makers of some of the world’s most popular loose-leaf flower and nicotine vaporizers, has today announced a new flagship vaporizer in the form of the Pax 3. Not only is Pax 3 the third generation of Pax’s flagship device, but it also happens to have three ovens for dual-use among both loose-leaf flower and concentrates like oil. “One of the greatest challenges at Pax… Read More

  • PAX Labs unveils the PAX Era, a new oil vaporizer

    PAX Labs unveils the PAX Era, a new oil vaporizer

    These days, it’s not uncommon to see folks using oil pens instead of lighting up a good old-fashioned joint. PAX Labs, the makers of the Pax vaporizer line and the JUUL e-cig, are today answering the call. Meet the PAX Era. Built in the likeness of the Juul, the PAX Era is a high-quality, temperature-controlled portable oil vaporizer that uses pods to ensure a great user experience. With… Read More

  • Tinder taps Spotify to let you add music to your profile

    Tinder taps Spotify to let you add music to your profile

    Tinder is teaming up with Spotify to give users a new way to judge each other. Just as Tinder allowed folks to connect their Instagram accounts to their Tinder profile, the same is now true for Spotify. Users will be able to check out each others’ most-played songs on Spotify. But even if you don’t have Spotify, Tinder will still let you use Spotify to add your ‘Tinder… Read More

  • The TechCrunch Seoul meetup goes down October 27

    The TechCrunch Seoul meetup goes down October 27

    Anyong Haseyo! TechCrunch is South Korea-bound and we’re going to do some Seoul searching for the greatest tech in the East. We’re bringing the legendary TechCrunch Meetup + Pitch-off to Seoul on October 27, but when we get down to the heart of it, the event starts now. We’re looking for ten incredible South Korean startups to present their wares on stage at the event, to… Read More

  • Watch the last day of Disrupt SF live right here!

    Watch the last day of Disrupt SF live right here!

    The final day of Disrupt is upon us. Which means that I don’t have the energy for enthusiasm. That said, today’s lineup is absolutely killer. Alongside some amazing speakers, including Twitch’s Emmett Shear, Facebook’s Adam Mosseri, and Instacart’s Apoorva Mehta, we’re also heading into the Finals of the Battlefield. Finalists include BlazingDB, Carbon… Read More

  • Foursquare 10 puts search front and center

    Foursquare 10 puts search front and center

    Foursquare has today unveiled Foursquare 10, a redesigned version of the app that puts search front and center. J Crowley, head of product at Foursquare, told TechCrunch that most people get on Foursquare with a clear intent, making the original featured content on the homepage mostly irrelevant. “Previous versions of the products were based on the theory that people wanted a laid back… Read More

  • Confide brings self-destructing messaging to iMessage

    Confide brings self-destructing messaging to iMessage

    Confide, the confidential messaging app that launched back in 2013, has today announced an integration with iMessage in iOS 10. As part of iOS 10’s new iMessage features, which incorporates apps right within the iMessage application, Confide users will be able to send self-destructing messages direct from their texts. Confide for iMessage will support text and pictures, using… Read More

  • Watch Disrupt SF day two live right here!

    Watch Disrupt SF day two live right here!

    Yesterday went off without a hitch, but today’s lineup will blow your mind: Reid Hoffman. Marc Benioff. Ash Carter. Steph Curry. And that’s just the tip of the iceberg. Plus, we have more Battlefield companies coming at you. Just like yesterday, the live stream is going to be available pretty much anywhere you are. Here are the deets: TechCrunch.com – The entire show will… Read More

  • Industrious co-working space startup lands $37 million Series B

    Industrious co-working space startup lands $37 million Series B

    Industrious, a WeWork competitor that offers workspace to entrepreneurs, has today announced the close of a $37 million Series B round. Riverwood Capital led the round, with participation from Outlook Ventures and Maplewood. Industrious currently has 12 locations across the country, including cities like Atlanta, St. Louis, Brooklyn, Los Angeles, Minneapolis, Raleigh, Chicago, Austin, and… Read More

  • Watch Disrupt SF day 1 live right here

    Disrupt is a place where dreams come true. Over the course of a year or two, folks can go from sitting in the audience or hosting a booth in the Startup Alley to launching a new company on the Battlefield stage. Or better, to being invited to speak as one of our esteemed guests. Speaking of, we have an incredible lineup in store for you today, including chats with Facebook’s David… Read More

  • All of the videos from Apple’s iPhone event

    All of the videos from Apple’s iPhone event

    Apple’s method of unveiling new products is methodical, but effective. With each new release comes a beautifully shot, usually narrated introduction video. If you’re looking for a quick way to digest all of the information from today’s big event, look no further. We’ve compiled all the videos in a single place for your viewing pleasure. iPhone 7 AirPods Apple Watch… Read More

  • Apple *officially* unveils the iPhone 7 and iPhone 7 Plus

    Apple *officially* unveils the iPhone 7 and iPhone 7 Plus

    We already know that it’s water resistant, has stereo speakers, and has a brand new camera (because Apple accidentally tweeted about it earlier today). But Apple is finally unveiling the next-gen iPhone officially, and everything seems fairly in line with what rumors have been suggesting all summer. Design The body is quite similar to the iPhone 6s, but it’s SHINY! Essentially… Read More

  • Apple and Nintendo are bringing Super Mario to an iPhone near you

    Apple just announced that it is working with Nintendo to deliver a new game on the App Store called “Super Mario Run.” As the name implies, Super Mario Run is a runner game – think “Temple Run” – that lets you tap to jump, and tap longer to jump higher. The longer you run, the more coins you collect, and you simply finish the race by getting to the flag at… Read More

  • This is the iPhone 7

    This is the iPhone 7

    Apple just leaked the iPhone 7 on Twitter. iPhone 7. The best iPhone ever, in every way that matters. Pre-order now. Available 9/16. apple.co/iPhone7preorder https://t.co/jK5y3cpzpr—
      (@Apple) September 07, 2016 (The tweet above was instantly deleted. Even funnier, Apple has deleted all of the account’s tweets.) It’s water resistant. It has new cameras. It has… Read More

  • Camarilla, like Path but better, lets you share with up to 15 friends

    Camarilla, like Path but better, lets you share with up to 15 friends

    Remember Path? Even though targeting early tech adopters was potentially the wrong ‘path’ for that company, the idea of a close-friends-only social network isn’t a bad one at all. Enter Camarilla. Camarilla is a social network that lets you share photos with only 15 people at a time. Moreover, those posts are not public, but are rather sent as a direct message to each… Read More

  • About.com launches The Balance, a personal finance website for everyone

    About.com launches The Balance, a personal finance website for everyone

    In a quest to dismantle itself and become more relevant in the 21st Century, IAC-owned About.com is launching another standalone vertical in the form of The Balance, a personal finance website tailored to today’s millennial. The Balance is focused on making personal finance easy to understand, no matter where you are in life. The site will launch with more than 34,000 pieces of… Read More

  • Blue Apron’s “Farm Egg” makes me question everything

    Blue Apron’s “Farm Egg” makes me question everything

    Farm egg. It may seem as simple as just that. An egg. The food that Atkins and Paleo diets made popular once again. The food that draws one of many dividing lines between vegetarians and vegans. But this particular egg is one of the more layered, even scrambled (if you will), symbols of Silicon Valley startup-dom. It’s easy to dismiss the Yos of the tech world as outliers, but much harder… Read More

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