Jordan Crook

Jordan Crook is a Senior Writer based out of Brooklyn, NY. She writes about internet culture, social networks, and consumer-facing technology. Jordan hosts many of TechCrunch’s live events, including regional TC Pitch-Offs and the world-renowned TechCrunch Disrupt conference. She’s also a co-host on the TechCrunch Radio show on Sirius XM each week.

She has written for publications such as Mobile Marketer and MobileBurn.

She is now a writer at TechCrunch.

You can email her at jordan@techcrunch.com.

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Latest from Jordan Crook

  • Giphy launches a keyboard for iOS called Giphy Keys

    Giphy launches a keyboard for iOS called Giphy Keys

    With all of Giphy’s integrations with chat platforms, it was only a matter of time before the betaworks-backed GIF platform launched its own keyboard. World, welcome Giphy Keys into the mix. The Giphy Keys third-party keyboard launches on iOS today, and lets users send GIFs from any app they want. Even Snapchat. Here’s how it works: Once you’ve downloaded the Giphy Keys app… Read More

  • The InBody Band fitness tracker can measure your body composition

    The InBody Band fitness tracker can measure your body composition

    Most fitness trackers are all about numbers. How many steps did you take? How many flights of stairs did you climb? How many projected calories did you burn? But there is one number (an important one, if you’re a health nut) that is left out of almost every fitness tracker on the market: BMI. The InBody Band, made by a South Korean company that makes professional-scale body… Read More

  • John Borthwick, Naveen Selvadurai, and Heather Hartnett to school us on startup studios at TC Disrupt NY

    John Borthwick, Naveen Selvadurai, and Heather Hartnett to school us on startup studios at TC Disrupt NY

    Some of the most influential and successful companies in the game have come out of startup studios. Just look at Giphy, Reserve, and Operator. But what makes a startup studio successful? At Disrupt NY in May, we aim to find out. Betaworks’ John Borthwick, Expa’s Naveen Selvadurai, and Human Ventures’ Heather Hartnett will be joining us for a panel called “How A… Read More

  • Eden on-demand office management service launches in Oakland

    Eden on-demand office management service launches in Oakland

    Eden, the on-demand tech support company turned office support service, has today announced the launch of the platform in Oakland. That means that Eden’s service now covers all of the Bay Area, from Oakland to San Francisco to the Peninsula, including Palo Alto and Mountain View. Eden launched almost a year ago out of Y Combinator accelerator. Back then, Eden offered on-demand tech help… Read More

  • Apple iPhone sees first YOY sales dip ever

    Apple iPhone sees first YOY sales dip ever

    For the first time in its history, the iPhone is experiencing a drop in sales. In 2015 at this same time, Apple sold 61 million units of the iPhone. This year, for the period ending March, Apple only sold 51.2 million units, representing a 16 percent YOY drop. This shouldn’t come as a surprise for most folks who know that we are close to (if not already at) peak iPhone levels. There… Read More

  • Expa Labs brings on Eric Friedman as general manager

    Expa Labs brings on Eric Friedman as general manager

    With the recent announcement of Expa Labs, New York-based Expa has also appointed a new General Manager for the incubator in the form of Eric Friedman. Friedman has been an entrepreneur in residence at Expa Labs since July of last year. Previously, he held BizDev and Sales positions at Foursquare and also worked as an analyst at Union Square Ventures. Expa Labs is the newly launched incubator… Read More

  • About.com launches Verywell, a standalone brand focused on health

    About.com launches Verywell, a standalone brand focused on health

    About.com, the IAC-owned media giant, has today unveiled its first standalone brand in the form of Verywell, a site for information around health. Verywell will launch with more than 50,000 pieces of content ranging from common medical conditions like diabetes and rheumatoid arthritis to simple health tips like how to get more sleep or advice on fitness. About.com has spent the last couple… Read More

  • With $25.5M in new funding, Trov launches on-demand insurance for individual items

    With $25.5M in new funding, Trov launches on-demand insurance for individual items

    Insurance isn’t necessarily an inviting word, especially for millennials. Not only do young people have fewer items to insure, but the process of getting insurance for those items is entirely foreign to folks who order their cars, food, cleaning services and more from an iPhone app. That’s where Trov comes in. Trov is an on-demand insurance platform that lets users buy insurance… Read More

  • Crater’s SurveyBot offers video-chat software to moving companies

    Crater’s SurveyBot offers video-chat software to moving companies

    Companies like Makespace and Clutter have fully encroached upon the old-school industry of storage, but the even more ancient moving industry has been left relatively untouched. Until now. Read More

  • OMGYES is a video platform that helps women achieve orgasm

    OMGYES is a video platform that helps women achieve orgasm

    I know that sounds like porn, but in reality OMGYES is actually an education platform. The startup is tackling a subject that’s still shockingly taboo with concrete research and user-friendly content to teach women (and their partners) how to get to climax. The startup got its start with more than 1000 in-depth interviews with women over Skype, learning about techniques, rhythms and… Read More

  • Swarm now lets users check-in without sharing their location

    Swarm now lets users check-in without sharing their location

    Swarm, the gamified check-in app from Foursquare, has today launched a new feature that will let users check in to locations without sharing that location with their group of friends. The company is calling these private check-ins ‘off-the-grid check-ins’ and users will be able to activate them through a toggle in the check-in portion of the app. Foursquare originally launched Swarm… Read More

  • Brayola gets $2.5 million in Series A support, unveils a marketplace

    Brayola gets $2.5 million in Series A support, unveils a marketplace

    Brayola, the service that helps women find the perfect-fitting bra, has today announced the close of a $2.5 million Series A round. Investors include Haim Dabah of HDS Capital and FirstTime Capital’s Jonathan Benartzi. The company is also unveiling its own marketplace, leveraging inventory from brand partners to help women not only find the right bra, but take action on that item… Read More

  • WTF
    FOMO, TMI and ICYMI added to Merriam-Webster dictionary

    FOMO, TMI and ICYMI added to Merriam-Webster dictionary

    It’s a big day for Linguistics Departments across the English-speaking world, as Merriam-Webster has just added more than 1,400 new words and phrases to the dictionary. Some newly defined words include ‘waggle dance,’ ‘wacky tobacky’ and ‘hella,’ which may lead you to believe that the latest additions are rather silly. However, words are our most… Read More

  • Giphy for Android gets a small update

    Giphy for Android gets a small update

    Giphy is updating its Android app to follow the app’s progress on the iOS platform. Today, Giphy for Messenger will be phased out via an update to become a standard Giphy app. This comes on the heels of Facebook integrating Giphy into its own Messenger platform. The standard Giphy app offers ways to message GIFs on a number of platforms, including Messenger, as well as browse and… Read More

  • VR porn is coming to hotels on the Las Vegas strip

    VR porn is coming to hotels on the Las Vegas strip

    Sin City is about to get a bit more sinful, as VR content platform VR Bangers and headset maker AuraVisor are teaming up to offer in-room adult experiences (via virtual reality) at hotels on the strip in Las Vegas. What makes this partnership particularly interesting is that users who purchase the in-room AuraVisor will be viewing content that was filmed in a hotel room that looks similar to… Read More

  • New smart mattress will tell you if your partner is cheating

    New smart mattress will tell you if your partner is cheating

    A mattress company out of Spain is marketing a new smart mattress, brilliantly named ‘Smartress’, that detects whenever the bed is in “use.” As you likely realize, the main purpose of this is to see if your partner is cheating on you. And the video promoting the smart mattress isn’t shy about that functionality. The mattress by Durmet has sensors embedded in it… Read More

  • Apple partners with WWF to launch week-long Earth Day initiative, Apps for Earth

    Apple partners with WWF to launch week-long Earth Day initiative, Apps for Earth

    Apple is teaming up with the World Wildlife Fund to raise money for the conservation organization through in-app purchases. Already started, the initiative will last until April 24, during which time users will have access to exclusive in-app content created specifically for the campaign by 24 different app developers, with 27 total apps in the collection. All of the proceeds from the purchase… Read More

  • Vine releases a Watch button because scrolling is too much work

    Vine releases a Watch button because scrolling is too much work

    Vine, Twitter’s social network turned entertainment platform, is today announcing a new way to consume content on the app. The company is introducing a “Watch” button, which will let users watch a particular channel or account without needing to scroll. When a user presses the watch button on a certain account or channel, videos in that feed will play back-to-back… Read More

  • Classpass rolls out new pricing structure

    Classpass rolls out new pricing structure

    Classpass made its name — and picked up 17 million reservations — around a service that let people take an unlimited number of fitness classes for a flat $100 monthly payment. Today, all of that is changing. See, Classpass functions based on the usage habits of their users. Folks who buy an unlimited membership but don’t work out that much end up compensating for power users… Read More

  • Russian billionaire Yuri Milner invests $100m to send a fleet of spacecraft to Alpha Centauri

    Russian billionaire Yuri Milner invests $100m to send a fleet of spacecraft to Alpha Centauri

    Yuri Milner is pushing forward with the hunt for intelligent alien life beyond our planet, and is investing another $100 million in a more proactive approach after putting up the original $100m last year. In July of 2015, Milner and I sat down and discussed the greatest question of all. In the mind of this legendary investor, that question is “are we alone?” To get to the answer… Read More

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