Jordan Crook

Jordan Crook is an Editor based out of Brooklyn, NY. She writes about internet culture, social networks, and consumer-facing technology. Jordan hosts many of TechCrunch’s live events, including regional TC Pitch-Offs and the world-renowned TechCrunch Disrupt conference. She’s also a co-host on the TechCrunch Radio show on Sirius XM each week.

She has written for publications such as Mobile Marketer and MobileBurn.

She is now an Editor at TechCrunch.

You can email her at jordan@techcrunch.com.

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Latest from Jordan Crook

  • A year with the PAX Labs Juul vaporizer

    A year with the PAX Labs Juul vaporizer

    Nicotine vaporizer companies have a bit of a conundrum. While, legally, they can’t market themselves as smoking cessation devices, most vapers are current or former cigarette smokers. In fact, the CDC says that fewer than 4 percent people who had never tried traditional cigarettes have ever tried using a vaporizer. I’m a smoker. It’s disgusting. I hate it. I’ve quit… Read More

  • Hungry? There’s a robot for that at TC Disrupt SF

    Hungry? There’s a robot for that at TC Disrupt SF

    Robotics has the potential to change the world. From jobs that are difficult or dangerous to jobs that people simply don’t want to do, robotics will undoubtedly step in. Two such jobs are cooking and delivering some of our favorite comfort foods, burgers and pizzas. We’re thrilled to announce that Miso Robotics and Zume will be joining us at Disrupt SF to chat about food tech. Read More

  • XFactor is a new $3M pre-seed/seed fund looking to invest in female-led startups

    XFactor is a new $3M pre-seed/seed fund looking to invest in female-led startups

    Part of the sexism problem in tech/VC comes down to the fact that women are far outnumbered by men, especially at the top of the food chain. Women represent seven percent of the partner positions within the tech VC community. This, in turn, leads to female founders receiving less funding simply because unconscious bias leads folks to invest in people who look like themselves and even… Read More

  • Louis Vuitton introduces the pricey Tambour Horizon smart watch

    Louis Vuitton introduces the pricey Tambour Horizon smart watch

    Louis Vuitton is throwing its hat in the smart watch ring with the launch of the Tambour Horizon. The device runs on Android Wear 2.0 software and was developed in collaboration Qualcomm and Google. Oh, and it starts at $2,450. The 42mm case sports a 1.2-inch AMOLED 390×390 touchscreen and is powered by a Snapdragon Wear 2100 processor. It also has 521MB of RAM and 4GB of internal… Read More

  • David Chang’s Ando launches a new menu, refocuses on the food

    David Chang’s Ando launches a new menu, refocuses on the food

    Food delivery is far from perfect. From big players like Grubhub to newer companies like Caviar, the combination of perfectly cooked food and delivery logistics is one that is pretty damn easy to mess up. Just take a look at Maple*. Ando, the David Chang-led delivery-only restaurant, has spent the last 14 months trying to change all that. And not without a few bumps in the road. But today… Read More

  • Delivering with Flytrex

    This FlyTrex drone can deliver beer (and anything else under 6lbs)

    A future in which drones deliver our goods is not far off. Giants like Amazon are working on drone delivery, and once regulatory hurdles are overcome, the rest of the market will want to compete. That’s where FlyTrex comes in. We visited the company, based in Tel Aviv, which is an end-to-end product that offers hardware and software so businesses can deliver their goods via… Read More

  • This Apple patent application could describe facial recognition for the next iPhone

    This Apple patent application could describe facial recognition for the next iPhone

    One of the greatest problems with tech is that there is little room for nostalgia. Aside from Nintendo and potentially Fujifilm, few companies are willing to stick with what’s comfortable. And with good reason! Take Apple, for instance. I may still be butthurt over the fact that my iPhone doesn’t have a proper headphone jack, dismayed each time I lose my dongle, but it’s hard… Read More

  • Instagram should let users save and share their photo preferences

    Instagram should let users save and share their photo preferences

    While the world waits for Instagram to launch a location-sharing feature à la Snapchat, it’s worth wondering about the potential arrival of something far more simple and obvious: user-preset filters. Instagram now allows you to prioritize your favorite filters at the beginning of the list and leave the ones that you don’t use often at the end. However, each user has their own… Read More

  • B-Shoe | Anti-falling shoe for the elderly

    The B-Shoe hopes to prevent seniors from falling down

    Each second in the U.S., an older adult takes a fall, accounting for more than 27,000 deaths from falling among older individuals, according to the CDC. A company based in Haifa, Israel, however, is working on a way to prevent those falls in the first place. B-Shoe Technologies is working on a prototype for a shoe that senses imbalance in every step and uses a mini treadmill-like system to… Read More

  • Kevin Durant, Rich Kleiman, Kirsten Green and Sebastian Thrun to talk shop at Disrupt SF

    Kevin Durant, Rich Kleiman, Kirsten Green and Sebastian Thrun to talk shop at Disrupt SF

    What do Kevin Durant, Rich Kleiman, Kirsten Green and Sebastian Thrun all have in common? Well, they’ll be at Disrupt SF (September 18-20) to tell their stories onstage, and we’re absolutely thrilled to have them join us for the biggest tech startup conference in all the land. We hope to see you at the conference, too. Read More

  • Agentology, the referral network for real estate agents, closes on $4.5 million

    Agentology, the referral network for real estate agents, closes on $4.5 million

    Real estate is one of those industries that has been rather slow on the uptake of technology, which makes a lot of sense. Buying and selling a home is one of the biggest, most personal decisions in a person’s life, and the shift to online browsing, transactions, etc. was bound to take longer than other sectors. Brokers, too, have grown accustomed to their ways and are usually hesitant to… Read More

  • In wake of Amazon/Whole Foods deal, Instacart has a challenging opportunity

    In wake of Amazon/Whole Foods deal, Instacart has a challenging opportunity

    Yesterday, Amazon and Whole Foods ruined a perfectly slow news day on a Friday in June with the announcement that Amazon intends to buy Whole Foods for almost $14 billion. The most obvious victim of the deal was Instacart, in which Whole Foods invested and with whom Whole Foods has a five-year contract. But after talking to a few Instacart investors and other sources close to the company… Read More

  • ClassPass secures $70 million Series C led by Temasek

    ClassPass secures $70 million Series C led by Temasek

    ClassPass, the subscription service that for fitness classes and gyms, has today announced the close of a $70 million Series C funding round led by Temasek. Existing investors such as Acequia Capital, CRV, General Catalyst, GV, M13 and Thrive also participated in the round. According to the press release, ClassPass has doubled its member base in the past year and has now grown to 35… Read More

  • What do E3 attendees think of mobile gaming?

    The smartphone has changed the gaming industry landscape dramatically. As our pocket computers advance, so too does the possibility of fully satisfying mobilegaming experiences. Companies like Nintendo are blurring the lines between portable and console/PC gaming with the Switch. At the same time, big studios have largely moved away from attempts to integrate mobile content into the home… Read More

  • What do true gamers REALLY think of VR?

    The potential for VR truly boggles the mind. In the future, it’s easy to imagine the various use-cases in education, entertainment, business, and social. But like any new technology, VR needs a ‘gateway drug’, and thus far that initial use-case has been gaming. Sony is pushing PlayStation VR hard with a handful of new games, some existing and others brand new. Nintendo is… Read More

  • The Xbox One X: Initial Impressions

    It’s hard to believe that Microsoft was able to make the latest generation Xbox so compact, and yet still so much more powerful. We had the chance to check out the console ourselves, and we were rather impressed. The no-nonsense black box of gaming power is about as simple as it comes where the hardware is concerned, but based on the gameplay we saw at the Microsoft presser yesterday… Read More

  • Watch the Nintendo E3 Showcase live right here

    Watch the Nintendo E3 Showcase live right here

    The Nintendo Switch has invigorated the gaming community, so it goes without saying that the Nintendo Digital Showcase today is one of the more hotly anticipated events of E3 2017. Unlike some of the other press conferences at the event, Nintendo is holding a purely digital experience, which means we’ll be watching this stream at the exact same time as everyone else. We expect to see a… Read More

  • Sony’s E3 2017 PlayStation live blog

    Sony’s E3 2017 PlayStation live blog

    Good evening!! Just over 24 hours after the Xbox One X was revealed, Sony is ready to enter the ring. Of course, the Playstation maker doesn’t seem to have any new hardware to announce, but we expect loads of new games! We’ll be bringing you the action live right here (as long as the Wifi doesn’t crap out). Read More

  • Watch Sony’s E3 press conference right here

    Watch Sony’s E3 press conference right here

    Whether or not it has new hardware, Sony always finds a way to surprise us at E3. Expect loads of new games, and then there’s always the gold Playstation 4, which is on sale for $249 at the event. There’s a slight chance that Playstation will make a few price cuts to existing hardware, so keep an eye out for that. We may see a few Playstation VR games, and there will likely be a… Read More

  • Tune in to Ubisoft’s E3 press conference live right here

    Tune in to Ubisoft’s E3 press conference live right here

    E3 is well underway, and Ubisoft is gearing up to share what they’ve been toiling over all year. The Ubisoft E3 press conference comes to us live at 1pm PT, and you can watch the whole thing on Twitch or in the embed below. Look out for Far Cry 5, Assassin’s Creed: Origins, an update to that South Park game we heard about last year, and the long-awaited Mario + Rabbids… Read More

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