David Cahn

Caryn Marooney Contributor Share on Twitter Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. In prior roles she oversaw communications for Facebook, Instagram, WhatsApp and Oculus and co-founded The OutCast Agency, which served clients like Salesforce.com and Amazon. More posts by this contributor RIBS: The messaging framework for every company and product Bottom-up SaaS: A framework for mapping pricing to customer value David Cahn Contributor David Cahn is an investor at Coatue, where he focuses on software investments. David is passionate about open-source and infrastructure software and previously worked in the Technology Investment Banking Group at Morgan Stanley. More posts by this contributor Should your SaaS startup embrace a bottom-up GTM strategy?

David Cahn is an investor at Coatue, where he focuses on software investments. David is passionate about open-source and infrastructure software and previously worked in the Technology Investment Banking Group at Morgan Stanley.

The Latest from David Cahn

Bottom-up SaaS: A framework for mapping pricing to customer value

Competitive advantage will go to the players who understand what truly motivates their customers and connect their pricing to that engine.

Should your SaaS startup embrace a bottom-up GTM strategy?

If the past five years are any indication, product-led sales will increasingly become the dominant model for selling software.