Open Navigation

David Cahn

Caryn Marooney Contributor Share on X Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. In prior roles she oversaw communications for Facebook, Instagram, WhatsApp and Oculus and co-founded The OutCast Agency, which served clients like Salesforce.com and Amazon. More posts by this contributor The hamburger model is a winning go-to-market strategy RIBS: The messaging framework for every company and product David Cahn Contributor David Cahn is an investor at Coatue, where he focuses on software investments. David is passionate about open-source and infrastructure software and previously worked in the Technology Investment Banking Group at Morgan Stanley. More posts by this contributor Bottom-up SaaS: A framework for mapping pricing to customer value Should your SaaS startup embrace a bottom-up GTM strategy?

David Cahn is an investor at Coatue, where he focuses on software investments. David is passionate about open-source and infrastructure software and previously worked in the Technology Investment Banking Group at Morgan Stanley.

The Latest from David Cahn

The hamburger model is a winning go-to-market strategy

Caryn Marooney,  David Cahn
Assembling the perfect burger, or perfect sales model, is more complicated than it sounds, though. Here are some of the biggest do's and don'ts:

Bottom-up SaaS: A framework for mapping pricing to customer value

Caryn Marooney,  David Cahn
Competitive advantage will go to the players who understand what truly motivates their customers and connect their pricing to that engine.

Should your SaaS startup embrace a bottom-up GTM strategy?

Caryn Marooney,  David Cahn
If the past five years are any indication, product-led sales will increasingly become the dominant model for selling software.