Augmented Reality

Unity snaps up Vancouver-based studio building AR/VR tech

Unity announced today they are acquiring Finger Food Advanced Technology Group, a Vancouver-based studio best known for their AR/VR services. The 225-person team will be joining Unity with CEO Ryan Pe

AR is the answer to plummeting retail sales during lockdown

The so-called retail apocalypse may seem inevitable, but in these challenging times, it is more important than ever to look at how technology can turn the tide.

Daily Crunch: What went wrong at Magic Leap

Magic Leap may be on its last legs, the next iPhone could be delayed by a month and WhatsApp says its efforts to slow the spread of misinformation are working. Here’s your Daily Crunch for April

What happens if Magic Leap shuts down?

Since first uploading a YouTube teaser video of its tech five years ago, Magic Leap’s presence in the augmented reality industry has been controversial. Some have lauded the team’s ambitio

WorldGaze uses smartphone cameras to help voice AIs cut to the chase

If you find voice assistants frustratingly dumb, you’re hardly alone. The much-hyped promise of AI-driven vocal convenience very quickly falls through the cracks of robotic pedantry. A smart AI

Niantic’s engineering chief explains why a gaming company is building a 3D map of the world

Niantic bought a company that was crowdsourcing a 3D map of the world, and now it’s looking to leverage its network of gamers to help it create an AR platform that will outmaneuver Apple and Fac

Ikea acquires AI imaging startup Geomagical Labs to supercharge room visualisations

Ikea, the Swedish home furnishings and decor giant, has been one of the leaders among retailers when it comes to adapting to tech innovations that impact its business, being one of the first to launch

Anorak’s Greg Castle on early-stage investing during a crisis

"I think it's part of my job as a VC to remain calm, look at the numbers, look at the data and — you know, my beliefs haven't changed for what the future is going to look like."

Swiss startup Creal is building display tech for the next generation of AR/VR headsets

After years of hype, the AR/VR space has certainly grown quieter as of late, but some investors are still coalescing behind a vision that the technologies could one day replace mobile if the technical

Can Apple keep the AR industry alive?

Augmented reality still has Apple’s enthusiasm behind it, but can that keep the whole industry afloat? On Wednesday, Apple debuted a new iPad Pro, the hallmark feature of which was a lidar time-

Where’s the Zoom of VR?

Remote collaboration tools like Zoom are gathering massive amounts of attention as people begin working from home en masse. But, as with most trends, virtual reality seems to be sitting out this boom.

Desperate to exit, a $10B price tag for Magic Leap is crazy

Augmented reality headset maker Magic Leap has struggled with the laws of physics and failed to get to market. Now it’s seeking an acquirer, but talks with Facebook and medical goods giant Johns

All the startups threatened by iOS 14’s new features

Fitness, wallpaper, and lost item-finding startups could have a big new competitor baked into everyone’s iPhones. Leaks of the code from iOS 14 that Apple is expected to reveal in June signal se

XYZ Reality secures £5M to bring a hologram headset to the construction industry

Augmented reality technology did not, it turns out, light the touch paper on a booming new industry. What we got instead were a few cute applications on smartphones and devices like Microsoft’s Holo

Twitter CEO’s weak argument why investors shouldn’t fire him

Twitter CEO Jack Dorsey might not spend six months a year in Africa, claims the real product development is under the hood and gives an excuse for deleting Vine before it could become TikTok. Today he

Forensic Architecture redeploys surveillance-state tech to combat state-sponsored violence

The specter of constant surveillance hangs over all of us in ways we don't even fully understand, but it is also possible to turn the tools of the watchers against them. Forensic Architecture is exhib

HTC debuts ‘Project Proton’ concept Vive headset

Like practically everyone else in the mobile world, the cancellation of MWC on extremely short notice left HTC in the lurch. While the company has moved much of its efforts away from smartphones in ge

Apple expands ‘Quick Look’ to let retailers sell things directly in augmented reality

That couch you’re thinking about sure would look good in your living room… or would it? To drag up a decade-old (!) catchphrase: There’s an app for that. There are a ton of apps for

Will Apple, Facebook or Microsoft be the future of augmented reality?

While startup insurgents make a huge difference, big platforms may exert disproportionate influence over the future of AR.

Snapchat hits 218M users but big Q4 losses sink share price

Snapchat still isn’t profitable nearly two years after its IPO. In Q4 2019, Snap lost $241 million on 560.8 million in revenue that’s up 44% year-over-year and an EPS of $0.03. That comes
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