Augmented Reality

Filing: Snap paid $124M for Fit Analytics as it gears up for a bigger e-commerce push

Earlier this year we reported on how Snap had acquired Berlin-based Fit Analytics, an AI-based fitting technology startup, as part of a wider push into e-commerce services, specifically to gain techno

Audi spinoff holoride collects $12M in Series A led by Terranet AB

Holoride, the company that’s building an immersive XR in-vehicle media platform, today announced it raised €10 million (approximately $12 million) in its Series A investing round, earning the comp

Leo AR, user-facing marketplace for 3D objects, raises $3 million seed round

Apple’s introduction of ARKit changed the game for entrepreneurs, not unlike the App Store did on a much, much larger scale back in 2008. One entrepreneur, Dana Loberg, has capitalized on the la

Amazon is opening a London hair salon to test AR and other retail technologies

Amazon announced this morning it’s opening Amazon Salon, the retailer’s first hair salon and a place where Amazon aims to test new technologies with the general public. The salon will occu

Microsoft gets contract worth up to $22 billion to outfit US Army with 120,000 AR headsets

The killer use case for AR/VR might just be warfare. Today, Microsoft announced that it has received a contract to outfit the United States Army with tens of thousands of augmented reality headsets ba

Niantic CEO shares teaser image of AR glasses device

Oh hello. What’s this then? A Niantic-branded AR headset? Perhaps? John Hanke, CEO of the Pokémon GO developer teased what could be a first-party head-mounted wearable, as the company makes a more

Automakers, suppliers and startups see growing market for in-vehicle AR/VR applications

While it's not likely that we'll be driving around wearing VR headsets anytime soon, in-car AR is already changing the way we travel, and it promises to continue to evolve.

Niantic announces partnership with Nintendo on new augmented reality ‘Pikmin’ title

Nearly five years after the launch of Pokémon GO, Niantic announced Monday they are partnering with Nintendo to co-develop a new title based on the company’s Pikmin franchise. Niantic says the

Facebook showcases wrist-worn AR interface concept

Facebook’s hardware strategy often looks pretty opaque from the outside. The company has done fairly well with Oculus sales amid pandemic demand. Even its Echo Show competitor Portal has seen a bump

Audi’s all-electric Q4 e-tron crossover will have a dynamic AR windshield display

Along with a more spacious cockpit, more storage and some upgraded cupholders, Audi has packed in some serious new tech into its upcoming all-electric Q4 e-tron compact crossover, including an augment

Microsoft debuts its AR/VR meetings platform Mesh

Today, at a special AR/VR focused event held inside its virtual reality community platform Altspace, Microsoft showcased a new product aiming to provide their AR HoloLens platform and VR Windows Mixed

Scope AR launches a browser-based AR creation platform for the enterprise

Enticing the enterprise world to embrace augmented reality has proven a more difficult task than many startups in the AR space anticipated, but as the hardware and software behind the tech becomes inc

Edgybees raises $9.5M Series A for its aerial video augmentation service

Edgybees, a company that helps businesses, first responders and military users accurately geotag and augment their aerial video streams in real time, today announced that it has raised a $9.5 million

Apple launches a new AR experience tied to ‘For All Mankind’

“For All Mankind: Time Capsule” is a new augmented reality app created by Apple to promote the upcoming second season of “For All Mankind,” which premieres on February 19 on Ap

Snap partners with ShareChat’s Moj to roll out Camera Kit

Snap has partnered with ShareChat’s Moj app to integrate its Camera Kit into the Indian app as the American social giant looks to accelerate its growth in the world’s second-largest internet marke

TouchCast raises $55M to grow its mixed reality-based virtual event platform

Events — when they haven’t been cancelled altogether in the last 12 months due to the global health pandemic — have gone virtual and online, and a wave of startups that are helping p

Gowalla raises $4 million from GV and Spark for its AR social app

The newly resurrected Gowalla wants to realize its mobile dreams from the early-aughts in an augmented reality world, and they’ve raised some new funding to make it happen. The AR startup tells

Google open sources Tilt Brush VR software as it shuts down internal development

As Facebook and Apple begin to fire up more projects in the AR/VR world, Google has spent the last year shutting down most of their existing projects in that space. Today, the folks at Google announce

Augmented reality’s awkward phase will be long and painful

Howdy friends, this is the web version of my Week in Review newsletter, it’s here to entice you to sign up and get it in your inbox every week. Last week, I showcased how Twitter was looking at

Pinterest launches an AR-powered try-on experience for eyeshadow

Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pin
Load More