Augmented Reality

Google open sources Tilt Brush VR software as it shuts down internal development

As Facebook and Apple begin to fire up more projects in the AR/VR world, Google has spent the last year shutting down most of their existing projects in that space. Today, the folks at Google announce

Augmented reality’s awkward phase will be long and painful

Howdy friends, this is the web version of my Week in Review newsletter, it’s here to entice you to sign up and get it in your inbox every week. Last week, I showcased how Twitter was looking at

Pinterest launches an AR-powered try-on experience for eyeshadow

Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pin

Apple said to be working a high-priced standalone VR headset as debut mixed reality product

Apple is reportedly working on developing a high-end virtual reality headset for a potential sales debut in 2022, per a new Bloomberg report. The headset would include its own built-in processors and

Lenovo launches AR glasses for enterprise

Lenovo seems to have gotten the memo that the real money in the augmented reality space is going to be made in enterprise. Ahead of tomorrow’s CES kick off, the hardware company announced the impend

Holographic startup Envisics partners with Panasonic to fast-track in-car AR tech

Envisics founder and CEO Dr. Jamieson Christmas launched the startup three years ago to “revolutionize” the in-car experience with its holographic technology. Now, it has a partner that co

TikTok rolls out its first lidar-powered AR effect

Snapchat was among the first apps to leverage the iPhone 12 Pro’s LiDAR Scanner for AR, but now TikTok has followed suit. The social video app confirmed today it has launched its first-ever lida

Minecraft Earth will shut down in June

Throughout 2019, Microsoft experimented with building a real-world, augmented reality Minecraft game designed in the same vein as Pokémon GO. Called Minecraft Earth, they finally opened it up to ever

8 investors discuss social gaming’s biggest opportunities

"The next social network needs to be a place to hang also when you don’t come for a game session."

BadVR is using government grants to build a business that’s independent of venture capital

When the Los Angeles-based extended reality data visualization company BadVR first heard that one of its earliest benefactors, Magic Leap, was about to shed 1,000 jobs and was fighting for its life, t

The New York Times launches an AR-enabled crossword on Instagram

The New York Times is bringing its signature crosswords game into augmented reality. The media company announced this morning it’s launching a new AR-enabled game, “Shattered Crosswords,&#

Googling for ‘Baby Yoda’ will bring him into your living room via augmented reality

Google has been all about the fun little augmented reality Easter Eggs lately, with a bevy of search terms triggering Halloween-themed AR experiences back in October. Ghosts! Jack-o-lanterns! Dancing

Google now lets you virtually try on makeup using AR, shop from influencer videos

If you’ve ever used a Snapchat or Instagram filter, you know that one of the popular use cases for AR (augmented reality) is to change up your appearance with virtual makeup — like a diffe

Despite limitations, 3D and AR are creating new realities in retail

“Within the next five years, I think we're going to see that having AR and 3D on your dot-com and beyond will be mandatory.”

Snap announces $3.5M fund directed toward AR Lens creation

Snap today announced a new 2021 fund of $3.5 million that will be directed toward supporting Snapchat Lens creators and developers who are using the company’s Lens Studio tool to explore the use

China watches and learns from the US in AR/VR competition

When Chi Xu left Magic Leap and returned to China, he had big ambitions. He believed China would have its own augmented and virtual reality giants, just as how the domestic smartphone industry birthed

Google now lets anyone contribute to Street View using AR and an app

An update to Google’s Street View app on Android will now let anyone contribute their photos to help enhance Google Maps, the company announced this morning. Using a “connected photos&#822

Jio Platforms backs SF-based AR gaming startup Krikey

Jio Platforms, the biggest telecom operator in India and which has raised over $20 billion from Facebook, Google and other high-profile investors this year, is leading a financing round of a San Franc

Google brings ‘The Mandalorian’ to AR in its new app

Google has teamed up with Disney and Lucasfilm to bring the Star Wars streaming series “The Mandalorian” to augmented reality. The company announced this morning the launch of a new Androi

China’s smartphone giant Oppo ratchets up AR push

Tech companies around the world are still identifying the “next big thing” enabled by 5G connections. Some, such as Oppo, are betting it will be augmented reality. The Chinese smartphone f
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