Augmented Reality

The killer use case for AR/VR might just be warfare. Today, Microsoft announced that it has received a contract to outfit the United States Army with tens of thousands of augmented reality headsets ba

Oh hello. What’s this then? A Niantic-branded AR headset? Perhaps? John Hanke, CEO of the Pokémon GO developer teased what could be a first-party head-mounted wearable, as the company makes a more

While it's not likely that we'll be driving around wearing VR headsets anytime soon, in-car AR is already changing the way we travel, and it promises to continue to evolve.

Nearly five years after the launch of Pokémon GO, Niantic announced Monday they are partnering with Nintendo to co-develop a new title based on the company’s Pikmin franchise. Niantic says the

Facebook’s hardware strategy often looks pretty opaque from the outside. The company has done fairly well with Oculus sales amid pandemic demand. Even its Echo Show competitor Portal has seen a bump

Along with a more spacious cockpit, more storage and some upgraded cupholders, Audi has packed in some serious new tech into its upcoming all-electric Q4 e-tron compact crossover, including an augment

Today, at a special AR/VR focused event held inside its virtual reality community platform Altspace, Microsoft showcased a new product aiming to provide their AR HoloLens platform and VR Windows Mixed

Enticing the enterprise world to embrace augmented reality has proven a more difficult task than many startups in the AR space anticipated, but as the hardware and software behind the tech becomes inc

Edgybees, a company that helps businesses, first responders and military users accurately geotag and augment their aerial video streams in real time, today announced that it has raised a $9.5 million

“For All Mankind: Time Capsule” is a new augmented reality app created by Apple to promote the upcoming second season of “For All Mankind,” which premieres on February 19 on Ap

Snap has partnered with ShareChat’s Moj app to integrate its Camera Kit into the Indian app as the American social giant looks to accelerate its growth in the world’s second-largest internet marke

Events — when they haven’t been cancelled altogether in the last 12 months due to the global health pandemic — have gone virtual and online, and a wave of startups that are helping p

The newly resurrected Gowalla wants to realize its mobile dreams from the early-aughts in an augmented reality world, and they’ve raised some new funding to make it happen. The AR startup tells

As Facebook and Apple begin to fire up more projects in the AR/VR world, Google has spent the last year shutting down most of their existing projects in that space. Today, the folks at Google announce

Howdy friends, this is the web version of my Week in Review newsletter, it’s here to entice you to sign up and get it in your inbox every week. Last week, I showcased how Twitter was looking at

Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pin

Apple is reportedly working on developing a high-end virtual reality headset for a potential sales debut in 2022, per a new Bloomberg report. The headset would include its own built-in processors and

Lenovo seems to have gotten the memo that the real money in the augmented reality space is going to be made in enterprise. Ahead of tomorrow’s CES kick off, the hardware company announced the impend

Envisics founder and CEO Dr. Jamieson Christmas launched the startup three years ago to “revolutionize” the in-car experience with its holographic technology. Now, it has a partner that co

Snapchat was among the first apps to leverage the iPhone 12 Pro’s LiDAR Scanner for AR, but now TikTok has followed suit. The social video app confirmed today it has launched its first-ever lida