Augmented Reality

Facebook’s Camera AR platform head is coming to TC Sessions: AR/VR

Augmented reality has the potential to change how we interact with the internet; as these technologies scale, you can certainly bet that Facebook is going to be looking to shape what’s possible.

Magic Leap One’s first big game is another Angry Birds; here’s what it’s like

Magic Leap promised us a world of dreams, we’re getting Angry Birds. After about a month in the public spotlight, the Magic Leap One is starting to get its first titles. Rovio and Resolution Gam

Kayak’s new AR feature will tell you if your carry-on bag fits the overhead bin

Popular travel app Kayak has put augmented reality to clever use with a new feature that lets you measure the size of your carry-on bag using just your smartphone. Its updated iOS app now takes advant

Microsoft is putting HoloLens to work with new Dynamics 365 applications

Microsoft HoloLens mixed reality glasses have always been interesting technology, but it’s never been clear how the company would move from novelty device to actual viable business use cases. To

Illumix raises $8.6M to build more dynamic phone-based AR games

As iOS12 drops, we are again reminded that phone-based AR is on hundreds of millions of phones but we still haven’t seen any big successes built on the new technologies. Illumix is hoping that i

WayRay raises $80M at a $500M valuation led by Porsche for its holographic AR display tech

The large, legacy car industry has pinned a lot of hopes and dreams on innovative startups to build the next generation of automotive technology, and today the latest chapter in that story was reveale

Mozilla’s Firefox Reality web browser is now available

Mozilla’s vision of a VR-first web browser is ready for consumers to download and judge. Firefox Reality is a browser built entirely for virtual reality. While you may have read about desktop Fi

Shopify is bringing Apple’s latest AR tech to their platform

Shopify is leaning on phone-based AR to make online purchases look a little more lifelike for users. The Canadian commerce company announced today they have added support for AR Quick Look, one of App

Blippar picks up $37 million hoping to become profitable in the next year

Blippar, the AR startup that launched in 2011, has today announced the close of a $37 million financing led by Candy Ventures and Qualcomm Ventures. The company started out by offering AR experiences

Announcing the agenda for TC Sessions: AR/VR in LA on October 18

TechCrunch is heading to UCLA on October 18 and we’ve assembled some of the AR/VR industry’s most prescient founders, investors and executives to chat about the startups and trends driving

Ebay’s HeadGaze lets motor-impaired users navigate the site with head movements

The sophisticated head-tracking system like the one built into the iPhone X may have been intended for AR and security purposes, but it may also turn out to be very useful for people with disabilities

Fast-growing game engine startup Unity loses its CFO

Unity Technologies, the highly valued startup behind one of the most popular game development tools, lost its CFO Mike Foley last week, Business Insider (paywalled) reported. A company spokesperson co

VNTANA CEO Ashley Crowder will talk holograms at TechCrunch Sessions: AR/VR

VNTANA CEO Ashley Crowder calls the company’s technology, “the world’s first scalable, affordable and interactive hologram.” The startup’s tech has certainly wowed crowds in recent years. In

Apple buys Denver startup building waveguide lenses for AR glasses

Apple has acquired Akonia Holographics, a Denver-based startup that manufactures augmented reality waveguide lenses. The acquisition was confirmed by Apple to Reuters who first reported the news. An

FirstMark Capital’s Catherine Ulrich is joining us at TechCrunch Sessions: AR/VR

One of the underlying trends of VR/AR investment in 2018 is that money has become harder to come by for startups which may have had no trouble pulling together a round in 2016. Who better to chat with

Oculus co-founder trashes Magic Leap headset in review, calling it a ‘tragic heap’

It isn’t the most usual situation for a founder to write a review trashing a competitor’s new product, but Oculus co-founder Palmer Luckey has never been the most conventional entrepreneur

Teardown of Magic Leap One reveals highly advanced placeholder tech

The screwdriver-happy dismantlers at iFixit have torn the Magic Leap One augmented reality headset all to pieces, and the takeaway seems to be that the device is very much a work in progress — but a

Survios co-founders Nathan Burba and James Iliff are joining us at TechCrunch Sessions: AR/VR

There’s nothing inherently social about VR. In fact, putting on a headset and entering your own world can be a fairly isolating experience. But Survios’ latest offering is looking to turn that tru

Hands-on with the bizarrely fascinating Looking Glass volumetric display

What good is 3D? Does depth give you anything worthwhile in an interface that’s most likely flat anyway? Is “immersion” as a metric really worth that much? Even as a ton of startups

Ubiquity6 CEO Anjney Midha is coming to Disrupt SF 2018

2018 has been the year that AR promises came face-to-face with reality. While Apple’s ARKit and Google’s ARCore sparked a ravenous response from developers that had grown worried about VR&
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