Augmented Reality

AR startup Blippar in danger of becoming a blip as shareholders fight over future funding

Blippar, the U.K.-based AR startup that raised more than $130 million, may be nearing the end of the road. The company has been burning through cash in a bid to pivot in search of a profitable AR busi

China’s JD.com teams up with Intel to develop ‘smart’ retail experiences

Months after it landed a major $550 million investment from Google, China’s JD.com — the country’s second highest-profile investor behind Alibaba — has teamed up with another U

Artie aims to bring you closer to your digital idols with autonomous AR avatars

If you spend enough time scrolling through manicured photos of manicured lives on social media, you might come to the realization that maybe the fakeness of the online world has started to look too re

Magic Leap loses two women from top executive positions

Magic Leap’s executive team is pretty heavy on the dudes these days. The augmented reality startup’s two female C-suite executives, Chief Marketing Officer Brenda Freeman and Chief Busines

Bose is dabbling in ‘audio AR’ with a pair of sunglasses

Back in March we first caught wind that Bose is dabbling in augmented reality, with the launch of a new wearable SDK. Seems the headphone maker is ready to bring that technology to market, launching i

Google is building digital art galleries you can step into

Google wants to help you take a closer look at the art world. The company’s Arts & Culture app has long been one of the company’s cooler niche apps and one that I often feel guilty abo

Enterprise AR is an opportunity to ‘do well by doing good,’ says General Catalyst

A founder-investor panel on augmented reality (AR) technology here at TechCrunch Disrupt Berlin suggests growth hopes for the space have regrouped around enterprise use-cases, after the VR consumer h

WiARframe wants to make building AR experiences easy

Augmented reality has been a buzzword for years, but for the most part, it has remained a novelty. WiARframe, which is competing in our Startup Battlefield competition today at Disrupt Berlin, believe

Microsoft wins $480M military contract to outfit soldiers with HoloLens AR tech

Microsoft is readying its HoloLens augmented reality tech for combat. The company just won a $480 million military contract with the U.S. government to bring AR headset tech into the weapons repertoir

Phiar raises $3 million for an AR navigation app for drivers

Augmented reality is a very buzzy space, but the fundamental technologies underpinning it are pushing boundaries across a lot of other verticals. Machine learning, object recognition and visual mappin

Snap launches a certification program for AR shops to craft branded lenses

Snap has announced a partner program intended to make it easier for brands to get on board with — and pay for — its augmented reality “lenses” by helping advertisers find certi

Genies brings lifelike avatars to other apps with $10M from celebrities

Genies is emerging as the top competitor to Snapchat’s wildly popular Bitmoji as Facebook, Apple and Google have been slow to get serious about personalized avatars. More than one million people

How cities can fix tourism hell

A steep and rapid rise in tourism has left behind a wake of economic and environmental damage in cities around the globe. In response, governments have been responding with policies that attempt to li

YouTube VR finally lands on the Oculus Go

Today, Google’s YouTube VR app arrives on the $199 Oculus Go, bringing to Facebook’s entry-level VR device the largest library of VR content on the web. YouTube brings plenty of content in

Sneaker marketplace GOAT announces an AR-centric Black Friday giveaway

Black Friday giveaways have become a tradition for online sneaker marketplace GOAT. Today it’s announcing the details of this year’s campaign, which will be its first to incorporate augmen

Netflix’s hackathon produces a way to navigate its iOS app with ARKit and Face ID

Netflix’s internal hackathons have consistently produced fun and often silly hacks, from that “Netflixtendo” hack a few years ago that let you run Netflix on the original NES to the

Vimeo adds a channel exclusively for holograms

Vimeo has long regarded itself as the video-sharing site for those that want to get experimental. Well, the company has found a new medium to get creators pumped about, and I think it’s fair to

Fantasmo pivots to scooter cameras that keep them off sidewalks

GPS is too inaccurate to tell if a scooter is being driven or parked in off-limits areas. But as scooter startups compete for permits from city governments, they need a way to prove their riders play

ABC News is covering the midterms in augmented reality

Augmented reality is certainly the gimmick du jour these days. Case in point: ABC News is covering tomorrow’s U.S. midterms using a custom-made 360-degree stage and AR technology. The media orga

Facebook reorganizes Oculus for AR/VR’s long-haul

Facebook is again looking to whip Oculus into shape for its 10-year journey towards making virtual reality mainstream. According to two sources, Facebook reorganized its AR and VR team this week from
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