Augmented Reality

Snap reportedly bought its very own 3D game engine

Snapchat’s parent company bought a web-based 3D game engine startup out of the UK this past May, Business Insider (paywalled) reports. PlayCanvas is a development tool focused on letting people

Sketchfab lets you import 3D models into your favorite 3D software

Sketchfab has built a huge library of 3D models. Some of them are available under a Creative Common license, others can be purchased. The startup now wants to help you do stuff with all this content.

Google’s simple new app lets you draw white lines

Today, a bunch of app developers showed off their latest AR apps for Google’s augmented reality platform, but Google didn’t stay too still either. The team at Google released what could be

Wayfair’s Android app now lets you shop for furniture using augmented reality

AR-enabled shopping is expanding again today. This time, online furniture retailer Wayfair is introducing an augmented reality feature in its mobile app for Android that will allow customers to visual

eBay’s new AR tool helps sellers find the right box for their item

It looks like someone found a practical use case for AR that’s not about trying on makeup or catching Pokémon. Ebay today introduced a new AR-powered feature that helps sellers figure out the b

GrokStyle’s visual search tech makes it into IKEA’s Place AR app

GrokStyle's simple concept of "point your camera at a chair (or lamp, or table...) and find others like it for sale" attracted $2 million in funding last year, and the company has been putting that ca

Blue Vision Labs, which builds ‘collaborative’ AR, emerges from stealth with $14.5M led by GV

Blue Vision Labs, a London-based augmented reality startup co-founded by computer vision experts from Oxford and Imperial College, is emerging from stealth today with a new platform that it claims wil

Google is using Maps to turn every video game into an earth-sized epic

Video games are about to look a lot more like the real world. If you’ve enjoyed the thrill of driving through GTA V and spying out Los Angeles landmarks, then that’s a sentiment you&#8217

Toshiba shows off an AR headset running on Windows 10

Today, Toshiba showed off an AR headset for the enterprise world called the dynaEdge. The unsexy headset is pretty unremarkable in most regards, what distinguishes it is the fact that there’s ac

Third-party AR lenses will appear in Snapchat’s main carousel soon

After leading by example for quite a while, Snap is going to start putting AR lenses built by third-party creators front-and-center in the Snapchat app. The move, first reported by Mashable, will brin

The PGA Tour is bringing live golf courses to your coffee table via Apple’s AR platform

If you thought that televised gold was just about as technologically advanced as it was ever going to be, it’d be understandable, but you’d be oh so wrong. The PGA Tour is showcasing a new

Facebook launches AR effects tied to real-world tracking markers

Facebook’s augmented reality camera is evolving beyond selfie masks and randomly placed 3D objects to using location markers in the real world that trigger AR experiences in a precise location.

Magic Leap raises $461 million in fresh funding from the Kingdom of Saudi Arabia

Magic Leap still hasn’t released a product, but they’re continuing to raise a lot of cash to get there. The Plantation, Florida-based augmented reality startup announced today that it has

‘Post-reality’ video of CG imagery projected on a dancing man at high framerates

Not sure what there is to add to the headline, really. Well, I guess I should probably explain a bit.

Snapchat is stuck in the uncanny valley of AR glasses

"Timing," Snapchat CEO Evan Spiegel said cryptically when asked what the greatest threat was for Snap Inc. "I think the big risks are always the really big product ideas that we're investing in that a

Google’s new YouTube Stories feature lets you swap out your background (no green screen required)

Google researchers know how much people like to trick others into thinking they're on the moon, or that it's night instead of day, and other fun shenanigans only possible if you happen to be in a movi

Edgybees raises $5.5M to bring better AR to cars and drones

It’s one thing to dispatch a drone when an accident happens to get an aerial overview of what’s happening on the ground, but you get far better situational awareness if you can use augment

Can Ghostbusters copy Pokémon Go’s success with its own AR mobile game?

You’ll soon be able to trap Ghostbusters ghosts in augmented reality à la Pokémon Go. A short demo of the game Ghostbusters World was showcased at Google’s MWC booth, highlighting functi

Google publicly launches ARCore 1.0 on 13 phones, will begin expanding Lens availability

After playing around in the experimental phase, Google is bringing its ARCore augmented reality platform to its 1.0 release with availability on over 100 million Android devices. If you have a new Pix

Google adopts a new approach to bring its AR service to China

Google has adopted a novel way to do business in China, where its online services continue to be censored, after it partnered directly with three OEMs to bring its augmented reality service to the cou
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