Augmented Reality

Daily Crunch: Magic Leap gets a new CEO

There’s new leadership at troubled startup Magic Leap, Uber launches grocery delivery and Palantir files to go public. Here’s your Daily Crunch for July 7, 2020. The big story: Magic Leap

Magic Leap has a new chief executive and it’s former Microsoft exec Peggy Johnson

Peggy Johnson, the former executive vice president of business development at Microsoft, has been named as the new chief executive of Magic Leap, the company said in a statement. Johnson, who will beg

Facebook makes education push in India

Facebook, which reaches more users than any other international firm in India, has identified a new area of opportunity to further spread its tentacles in the world’s second-largest internet market.

Are virtual concerts here to stay?

The COVID-19 pandemic pushed the music industry to experiment seriously with virtual concerts. Historically, musicians and their managers have been careful about challenging the traditional concert mo

AR 1.0 is dead: Here’s what it got wrong

The first wave of AR startups offering smart glasses is now over, with a few exceptions. Google acquired North this week for an undisclosed sum. The Canadian company had raised nearly $200 million, bu

Bose calling it quits on audio AR platform, report says

Headphone-maker Bose is calling it quits on their Bose AR platform play, noting that they’ll be winding down support for third-party developers on their platform next month. In a statement to Pr

Software will reshape our world in the next decade

This storm shall pass. However the choices we make now will change our lives forever.

Etsy adds an AR shopping feature on iOS designed for use with wall art

Retailers like Target, Home Depot, Wayfair, IKEA, and others have embraced augmented reality to help shoppers make decisions about products they’re interested in by visualizing the items in thei

Amazon is using AR to encourage employee social distancing

From the outside, at least, Amazon’s COVID-19 response has been a mixed bag. The company has noted in various reports the things it’s been doing in an attempt to curb the virus’s spread — part

Snapchat looks to maintain its own friendships — with devs

Setting expectations has been one area where Snap has -- to date --- seemed to fare better than its competitors.

Snapchat boosts its AR platform with voice search, Local Lenses and SnapML

Snapchat’s augmented reality dreams might be starting to look a bit more realistic. The company has been subtly improving its AR-powered Lenses every year, improving the technical odds-and-ends

Google’s latest experiment encourages social distancing through AR

Several months into this pandemic, you can no doubt already eyeball six feet/two meters with the best of them. But if you’re still having trouble — and happen to have an Android device handy — G

Magic Leap CEO Rony Abovitz is out

Magic Leap talked a big game, and few were more responsible for fostering a cult of hype and excitement around its vision of the future than the company’s founder and CEO Rony Abovitz . Today, t

Investors say emerging multiverses are the future of entertainment

The COVID-19 pandemic is accelerating the adoption of new technologies and cultural shifts that were already well underway. According to a clutch of heavy-hitting investors, this dynamic is particular

Instagram’s AR filters are getting more dynamic

Augmented reality filters on Instagram are picking up some new tricks with the latest update to Facebook’s Spark AR platform. Spark AR has been making pretty consistent updates to the feature se

Niantic to begin collecting 3D visual data from Pokémon GO players

Niantic, the game developer behind Pokémon GO, has raised $470 million — most recently at a $4 billion valuation — largely on the promise that it can translate the mainstream success of a

Magic Leap has apparently raised another $350 million, in spite of itself

Magic Leap has reportedly received a $350 million lifeline, a month after slashing 1,000 jobs and dropping its consumer business. Noted by Business Insider and confirmed by The Information, CEO Rony A

In the age of social distancing, the LA Rams turn to Snap and Madden to unveil new uniforms

As the U.S. waits for the great reopening of its hallowed national pastimes in an era of pandemic-enforced social distancing, sports teams are increasingly turning to a new wave of digital tools like

CRV’s Saar Gur wants to invest in a new wave of games built for VR, Twitch and Zoom

Saar Gur is adept at identifying the next big consumer trends earlier than most: The San Francisco-based general partner at CRV has led investments into leading consumer internet companies like Nianti

Unity snaps up Vancouver-based studio building AR/VR tech

Unity announced today they are acquiring Finger Food Advanced Technology Group, a Vancouver-based studio best known for their AR/VR services. The 225-person team will be joining Unity with CEO Ryan Pe
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