Augmented Reality

Wayfair’s app adds 3D visualization tools, including interactive photos & a room planner

Home furnishing retailer Wayfair was among the first to adopt AR technology as a means of helping people better visualize furniture and accessories in their own home, ahead of purchase. Today, the com

Minecraft Earth is live, so get tapping

Microsoft’s big experiment in real-world augmented reality gaming, Minecraft Earth, is live now for players in North America, the U.K. and a number of other areas. The pocket-size AR game lets y

Snapchat Spectacles 3 review: Pretty, pricey

No one’s going to pay $380 for decent point-of-view video glasses and some trippy filters. But that’s kind of the point of Snapchat Spectacles 3. They’re merely a stepping stone towa

Microsoft’s HoloLens 2 starts shipping

Earlier this year, at Mobile World Congress in Barcelona, Microsoft announced the second generation of its HoloLens augmented reality visor. Today, the $3,500 HoloLens 2 is going on sale in the United

Adobe launches Aero, its AR authoring app

Adobe’s ambitions around augmented reality (AR) are no secret — there’s plenty of potential for building the right design tools for AR developers, after all. At last year’s Max

8th Wall’s new Cloud Editor helps customers quickly build mobile AR experiences

The world of phone-based AR has involved a lot of promises, but the future that’s developed has so far been more iterative and less platform shift-y. For startups exclusively focused on mobile A

VR/AR startup valuations reach $45 billion (on paper)

Despite early-stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR startup valuations are now at $45 billion globally — include

HTC’s new CEO discusses the phonemaker’s future

On September 17, HTC announced that cofounder Cher Wang would be stepping down as CEO. In her place, Yves Maitre stepped into the role of Chief Executive, after more than a decade at French telecom gi

Amid AR/VR experiments, Apple buys UK visual effects studio

Apple has reportedly acquired U.K. special effects studio IKinema, a startup that may be useful in Apple’s quest to bolster its mobile devices with AR special effects and in its more far-flung a

Not all is predictable on Facebook’s social Horizon

Most of the people I spoke with at Facebook’s Oculus Connect see the proliferation of virtual reality as a foregone conclusion, one that’s just a matter of timing at this point. For Facebo

Facebook expands its playable and AR ad formats

Ahead of Advertising Week, Facebook is announcing the expansion of three interactive ad formats. First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the m

Daily Crunch: AR startup Daqri is shutting down

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe her

Another high-flying, heavily funded AR headset startup is shutting down

While Apple and Microsoft strain to sell augmented reality as the next major computing platform, many of the startups aiming to beat them to the punch are crashing and burning. Daqri, which built ente

AR mapping startup 6D.ai expands platform as it exits beta

World-mapping computer vision startup 6D.ai is expanding support to new devices as its augmented reality platform exits beta. The SF startup launched its beta in October and is now ready to let develo

The Void’s Curtis Hickman on scaling, creative IP and the future of VR experiences

What can you do with virtual reality when you have complete control of the physical space around the player? How “real” can virtual reality become? That’s the core concept behind The

How Oculus squeezed sophisticated tracking into pipsqueak hardware

Making the VR experience simple and portable was the main goal of the Oculus Quest, and it definitely accomplishes that. But going from things in the room tracking your headset to your headset trackin

YouTube’s new AR feature lets you virtually try on makeup while watching videos

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-

Facebook’s AR dev toolkit exits closed beta on Instagram

Not one to let Face App and Snapchat steal its spotlight, Facebook announced today that it’s opening its closed beta of Spark AR on Instagram, letting any developer build and share an augmented

Polarity raises $8.1M for its AI software that constantly analyzes employee screens and highlights key info

Reference docs and spreadsheets seemingly make the world go ’round, but what if employees could just close those tabs for good without losing that knowledge? One startup is taking on that compli

Light Field Lab raises $28 million to rethink the 3D TV

Although 3D TVs may have grabbed all the headlines a decade ago at CES, the tech never found a useful inroad into consumers’ homes. Not everyone has given up on them, though they look a bit diff
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