Advertising Tech

  • Google’s head of ads and commerce is coming to Disrupt NY

    Google’s head of ads and commerce is coming to Disrupt NY

    Yep, ads are going to be a big topic at Disrupt New York. We’ve already announced speakers from the Interactive Advertising Bureau and AdBlock Plus, but we’ll also be joined by Sridhar Ramaswamy, Google’s vice president of ads and commerce. Despite the transition to mobile, Google remains the big name in online advertising — in fact, a strong earnings report in… Read More

  • Virool raises $12M for native video ads

    Virool raises $12M for native video ads

    Video ad startup Virool has raised $12 million in Series A funding. The company works with publishers including Mashable, Adweek and The Onion. It offers what it calls an Inline video ad unit, which has already been served across more than 2,000 online properties and which creates new ad inventory by launching video ads in the middle of articles and other editorial content. Does that sound… Read More

  • AOL expands its TV ad-buying tools

    AOL expands its TV ad-buying tools

    AOL is expanding its television efforts with the launch of self-serve TV ad-buying as part of its One by AOL platform. AOL (which owns TechCrunch, and in turn is owned by Verizon) first announced its programmatic TV offering in 2014, allowing marketers to buy TV ads through AOL’s online system. As explained to me by Dan Ackerman, the company’s senior vice president of programmatic… Read More

  • Marketers should stop relying on hover rate Crunch Network

    Marketers should stop relying on hover rate

    For many, the promise of digital advertising is the wealth of information that comes with every impression they buy. However, all this data becomes virtually useless when marketers employ the wrong success metrics for their campaigns. Read More

  • Lobster lets you sell your Facebook photos to advertisers

    Lobster lets you sell your Facebook photos to advertisers

    Lobster, the marketplace for buying and selling user generated content, has just announced an integration with Facebook. This means that Facebook users can sign up with Lobster to sell their content to advertisers. Here’s how it works: Facebook users can sign up with Lobster to have their Facebook photos marketed on the platform. Advertisers (or regular folks) can then browse through… Read More

  • Tru Optik aims to improve ad measurement for Internet-connected TVs

    Tru Optik aims to improve ad measurement for Internet-connected TVs

    Andre Swanston, CEO of Tru Optik, argued that there’s been one big obstacle to advertising on Internet-connected TVs — measurement. Naturally, Swanston is pitching Tru Optik’s technology as the solution. The company started out by measuring how video content gets shared through peer-to-peer file sharing, but has since expanded into a broader measurement solution, with… Read More

  • The downfall of the walled garden: Here’s why iAd failed Crunch Network

    The downfall of the walled garden: Here’s why iAd failed

    Apple is the world’s most valuable company — no other company even comes close. That shouldn’t be surprising, as the Silicon Valley-based company has created an unparalleled hardware culture that more resembles a lifestyle than a brand. Apple is potentially worth more than a trillion dollars, and has a staggering $155 billion “war chest” stashed for a rainy… Read More

  • The top 8 startups from Y Combinator Winter ’16 Demo Day 2

    Supersonic planes, food harvesting robots and instant HIV diagnosis were some of the ideas that wowed us on Demo Day 2 for Y Combinator’s Winter 2016 batch. We queried investors and TechCrunch’s writers to come up with our top 8 picks from all 59 startups that presented. Check out our coverage of the 60 YC startups from Tuesday, plus our 7 favorites. Additional reporting by Megan… Read More

  • Spike in investments in classified ad apps could mean the death of Craigslist Crunch Network

    Spike in investments in classified ad apps could mean the death of Craigslist

    When you think about the fastest growing areas for startup investments, you probably don’t think about classified ads. More likely, your mind wanders to music apps, e-commerce or social platforms. It’s understandable; after all, the classified ad industry has barely innovated since Craigslist came to the scene. Read More

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