Advertising Tech

  • The Danger And Opportunity Of The Intermediate Metric Crunch Network

    The Danger And Opportunity Of The Intermediate Metric

    Are social media companies overvalued? The question is not just a matter of revenue multiples (low or high), but rather whether that revenue is actually generating new sales for advertisers. Google convinced the world to believe in the click, Facebook has done the same with the Like, Twitter with the follower, and Pinterest is planning on unveiling the same with the Pin. Read More

  • Advertising’s Logged-In User Revolution Is Brewing Crunch Network

    Advertising’s Logged-In User Revolution Is Brewing

    Native advertising may be the buzzword stealing the attention of the advertising technology landscape, though a much quieter revolution is brewing around the space: the fight for the logged-in user overtaking cookie-based advertising. You see it manifesting itself from all corners: Google’s relentless investment in Google+, Facebook releasing Custom Audiences, and most recently… Read More

  • Image-Sharing Site Imgur Says It Reaches 100M Unique Visitors Per Month

    Image-Sharing Site Imgur Says It Reaches 100M Unique Visitors Per Month

    Meme-heavy image-sharing site Imgur says that it has now grown 100 million unique monthly visitors. The company also says it’s profitable, with paid Pro subscriptions and some promising-if-early results from big advertisers. “More than a quarter” of its traffic is supposedly direct, so it’s not just depending on other sites that use its image hosting (such as online… Read More

  • Google+ May Finally Matter Thanks To YouTube Comments

    Google+ May Finally Matter Thanks To YouTube Comments

    You didn’t really need a Google+ account until now. You might have one whether you wanted it or not. But YouTube new commenting system requires a presence on Google+. And there’s no real alternative to YouTube for video. Google+ may have mattered before in theory, but now it matters in practice. Read More

  • Chute Makes It Easy For Brands To Ask Fans For Permission To Use Their Photos

    Chute Makes It Easy For Brands To Ask Fans For Permission To Use Their Photos

    Chute is a startup aiming to become a “complete visual platform” for brands and publishers, initially by helping customers collect and publish user images and videos. Today it’s taking an important step in that direction by adding tools for companies to actually get user permission to republish their content. There are companies, including Chute’s customers, who… Read More

  • WPP’s Martin Sorrell Sees Growing Relevance For Ad Agencies In A Tech-Centric World

    WPP’s Martin Sorrell Sees Growing Relevance For Ad Agencies In A Tech-Centric World

    Sir Martin Sorrell, CEO of ad holding company WPP, weighed in on the digital media landscape today at the IAB MIXX conference in New York. One of his main arguments: That tech companies are also in the media business. That may seem pretty obvious, since companies like Facebook and Google make most of their money from ads. However, Sorrell recalled being at an industry event where he asked… Read More

  • AdStage Expands Its Cross-Network Ad Platform With App Partnerships And New Formats

    AdStage Expands Its Cross-Network Ad Platform With App Partnerships And New Formats

    When AdStage launched earlier this year, the big selling point was the ease with which small businesses could create ads that ran across Google, Bing, Facebook, and LinkedIn. Today it’s launching what co-founder and CEO Sahil Jain said is “an entirely new platform product,” which should expand the customer base to broad range of advertisers. To illustrate that point, Jain told… Read More

  • Big Data Startup NGDATA Raises $3.3M For Lily, Its Real-Time Customer Offer Generator

    Big Data Startup NGDATA Raises $3.3M For Lily, Its Real-Time Customer Offer Generator

    Belgium-based big data startup NGDATA, which also has offices in New York and San Francisco, has closed a $3.3 million funding round, led by Capricorn Venture Partners. Existing investors also participated, including Sniper Investments and unnamed angel investors. The new funding brings NGDATA’s total raised to date to $5.8 million, after a $2.5 million round last October. Read More

  • Causes Relaunches As A Social Network For Social Good Action, Not Shallow Clicktivism

    Causes Relaunches As A Social Network For Social Good Action, Not Shallow Clicktivism

    Click a link, click a petition, feel better without making a difference. That was the old Causes. Today, the new Causes launches to reactivate its 186 million registered million users. It’s an independent civic social network pushing education, donations, and pledged behavior changes, rather than a patchwork of campaigns tethered to Facebook. And it’s got a serious native… Read More

  • With LiveAd, Ustream Customers Can Promote Their Video Content With Interactive Ads

    With LiveAd, Ustream Customers Can Promote Their Video Content With Interactive Ads

    Live video company Ustream has been quietly transforming itself, according to co-founder and CEO Brad Hunstable, who said the company has switched from being an ad-supported media business to a technology provider that makes money from software-as-a-service subscription fees. Today Ustream is introducing a new service to its SaaS customers — advertising. Hunstable said that as… Read More

  • Confirmed: Cella Irvine Is No Longer CEO At Vibrant Media

    Confirmed: Cella Irvine Is No Longer CEO At Vibrant Media

    Cella Irvine has stepped down as CEO of ad tech company Vibrant Media, according to a source with knowledge of the company. I emailed and called the company earlier this evening, but I haven’t heard back yet. (I did manage to speak to someone at Vibrant for a few seconds, but they immediately transferred me to a spokesperson who didn’t pick up.) Irvine joined the company in… Read More