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Demand Curve: How to get social proof that grows your startup

When people are uncertain, they look to others for behavioral guidance. This is called social proof, and using it effectively can lead to up to 400% improvement in conversion.

TechCrunch Disrupt kicks off in just a few days

The final countdown to TechCrunch Disrupt 2021 is on, folks and we cannot be more excited to get this party started. In a just a few days — on September 21-23 — we spotlight the people who envisio

Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to key user data as part of its iOS 15 release on Monday. So how are marketers going to figure out growth from here?

Michigan State Police to begin testing Ford Mach-E Interceptors

On Friday, Ford announced that it, in short order, will deliver one of its Mustang Mach-E Interceptor prototypes — which appears to be based on the Mach-E GT variant — to the Michigan State Police

Elon Musk praises Chinese automakers amidst regulatory scrutiny

An unusually scripted Elon Musk issued conciliatory and complimentary comments to Chinese automakers during a pre-recorded appearance at China’s World New Energy Vehicle Congress, striking a pose th

Gingko Bioworks, valued at $15B, begins trading today: Here’s how their business works

Gingko Bioworks, a synthetic biology company now valued at around $15 billion, begins trading on the New York Stock Exchange today. Gingko’s market debut is one of the largest in biotech history. It

Tesla will open controversial FSD beta software to owners with a good driving record

Tesla CEO Elon Musk said the company will use personal driving data to determine whether owners who have paid for its controversial “Full Self-Driving” software can access the latest beta version

Grab your free Disrupt Expo Pass to access these breakout sessions at Disrupt next week

As we get closer to TechCrunch Disrupt 2021, the list of our special breakout sessions just gets bigger and better. The wide range of tech startups is on full display in these sessions hosted by our p

Web host Epik was warned of a critical security flaw weeks before it was hacked

Hackers associated with the hacktivist collective Anonymous say they have leaked gigabytes of data from Epik, a web host and domain registrar that provides services to far-right sites like Gab, Parler

Rolls-Royce’s all-electric aircraft completes 15-minute maiden voyage

Rolls-Royce, best known in aviation for its jet engines, has taken an all-electric airplane on its maiden voyage. The "Spirit of Innovation" completed a 15 minute flight.

Choices and constraints: How DTC companies decide which strategy to follow

In DTC, how companies decide omnichannel strategies depends on how well they know what their customers' choices are and what their ideal strategy will be.

WarnerMedia’s Andy Forssell will discuss HBO Max at Disrupt 2021

In May 2020, WarnerMedia launched HBO Max into a crowded streaming landscape. In spite of early struggles, the timing couldn’t have been better. When the world was stuck at home, struggling to find

Boston Dynamics owner Hyundai deploys Spot for factory safety monitoring

Back in June, Hyundai completed a deal for controlling interest in Boston Dynamics. The Korean automotive giant no doubt has some grand plans for integrating the Massachusetts-based firm’s technolog

Former Instacart CFO Sagar Sanghvi joins Accel as its newest partner

Instacart‘s chief financial officer Sagar Sanghvi has departed from the on-demand grocery delivery company after nearly six years and is returning to his investing roots. Specifically, Sanghvi has j

Aurora Propulsion Technologies closes €1.7M seed for spacecraft maneuvering and deorbiting tech

More spacecraft will be sent to orbit this year than ever before in human history, and the number of satellite launches is only anticipated to increase through the rest of the decade. Under these crow

Extra Crunch roundup: Adtech investing, Intuit buys Mailchimp, ideal customer profiles

In school, it's highly unethical to copy someone else's work and pass it off as your own. In business, however, it is expected.

A knock against bootstrapping

Natasha and Mary Ann and Alex were all aboard this week under the guidance of Chris and Grace, which meant we had the full team. And speaking of teams, Mary Ann is joining the Friday show on a

The value of software revenue may have finally stopped rising

Startups are raising record sums around the world, thanks to several contributing factors. But the free ride could be ending.

Google reportedly plans to add free channels to its smart TV platform

Chromecasts and other devices powered by Google TV might give users access to free, ad-supported streaming television channels in the future, according to a new report.

Defy Partners leads $3M round into sales intelligence platform Aircover

Aircover’s conversational AI software integrates with Zoom and automates parts of the sales process to lead to more effective conversations.
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