Simpo is a startup with a simple idea. It wants to help product managers at large companies get software into the hands of its employee users faster. Today, the company announced a $4.5 million seed investment.
The round was led by Redpoint Ventures with participation from Janvest, UpWest, Seedcamp, Elad Gil and other unnamed investors.
The idea behind Simpo is to offer a no-code platform for distributing software and educating end users on how to use it. Any friction in this process can reduce adoption, and Simpo created a platform for product managers without a lot of technical know-how to set up software distribution workflows with the goal of driving greater adoption.
There is an element of Robotic Process Automation (RPA) here too, by letting product managers build logical workflows, and then as users interact with the software, it can learn and offer next steps to help further drive usage. This approach really attracted Satish Dharmaraj, managing partner at lead investor Redpoint Ventures.
“Simpo is really exciting [to me] because it has solved so much of the software adoption problem in a sophisticated, yet incredibly simple way. Robotic process automation is a transformative force, and now product managers are able to harness its power for the first time. As software continues to dominate the enterprise, Simpo is a critical piece in driving adoption and informing how and what products will be built,” Dharmaraj said in a statement.
The company counts Walmart, DuPont and Jet as customers.