TikTok usage is starting to slow — is TikTok Shop to blame?

TikTok may have been the world’s top app by downloads and consumer spending in 2023, but it was not the top by actual usage. Last year, Facebook again maintained its No. 1 position by monthly active users, followed by other Meta-owned apps WhatsApp, Instagram, and Messenger — all of which were ahead of TikTok at … Continue reading TikTok usage is starting to slow — is TikTok Shop to blame?