Match Group, the parent company of several popular dating apps, including Tinder and Hinge, has announced a revamped executive leadership team. Most notably, the company is bringing on former Vice President of Product at Snap Will Wu as its new chief technology officer in a newly created role. Wu will oversee product innovation across Match’s portfolio of apps, the company says.
During his time at Snap, Wu led the team charged with the creation and commercialization of Snap’s developer platforms. Wu led the creation of many of Snap’s popular features, including the “Discover” content platform, the “Chat” messaging feature and Snap’s social gaming initiative. Match says Wu will now work directly with its executives to launch new features, emerging technologies and innovative products.
“Will is truly a product savant,” said Match Group CEO Bernard Kim in a statement. “For nine years, he has forged new technologies at scale that have redefined user experiences and expectations of social products, particularly amongst Gen Z. I’ve known him for a long time, and have seen the massive impact he’s had on the way people connect at Snap, and I can’t wait to see what he will bring to the dating experience. This leadership team has a deep bench of knowledge, proven track records, and we are all ready to collaborate and capitalize on the opportunities ahead.”
The company also announced that Gary Swidler, who was previously the chief operating officer and vhief financial officer of Match, will become the president and chief financial officer of Group. In addition, Malgosia Green, who was previously CEO of Plenty of Fish, will become chief executive officer of Match Group Asia.
Another leadership change will see Hesam Hosseini, the CEO of Match and Affinity brands, taking on a newly created role as CEO of Evergreen & Emerging Brands. In this position, Hosseini will oversee Match, Meetic, Plenty of Fish and OkCupid, in addition to emerging brands such as The League, BLK and Chispa. Last, Justin McLeod, the founder and CEO of Hinge, will now report directly to Kim.
Match says the new changes are designed to maximize profitability, enhance growth, streamline operations and prioritize new business opportunities. The move comes as Match is looking to grow its business beyond traditional, swipe-based matchmaking and into the so-called “metaverse.” Match has spoken previously about its plans for a dating metaverse, complete with a virtual goods-based economy, real-time audio and the ability for online daters to meet up in a virtual space to have conversations.