Gadgets

Trova launches a stylish hiding spot for your unmentionables

Comment

Image Credits: Haje Kamps (opens in a new window) / TechCrunch

We all have one; a place in our house where we hide things that need to be kept out of reach of children. At CES in Las Vegas, one company believes it has a more stylish way of tackling that particular problem. Trova is releasing its third product, Trova Home, which is essentially a biometrically locked, stylish shoe box for the things you don’t want tiny humans to get their mitts on.

The device has a stylish design, comes in a couple of colors and can be unlocked using NFC or Bluetooth, and the app itself can be protected using the biometric locks built into current-generation smartphones. Calling the device a “safe” is probably a bit generous — the thin metal and relatively flimsy metal latches can probably be circumvented by throwing the box against a wall or hitting it with a hammer. If you need that level of protection, however, you’re well covered by an existing wall, floor or shelf-mounted safe solutions. This device is for a different user group.

“About 60% of our customers are parents and it seems like parents really understand the use case for the product. They know that there’s nothing off-limits, and yet that privacy is really at a premium when you’ve got kids running around your house. Ultimately what we do is provide people privacy and peace of mind for items that they don’t want either accidentally — or intentionally — discovered,” said Scott Loeppert, co-owner of TROVA, in an interview with TechCrunch. “Our use cases typically are sort of divided evenly between the traditional use case of jewelry and valuables and the more illicit use cases for things that you don’t want kids to accidentally discover. Adult bedroom toys, recreational marijuana (where it’s legal), your prescription medications that might be dangerous to kids.”

Trova Home, pictured in sandstone and charcoal finishes. Image Credits: Haje Kamps/TechCrunch

Despite the founder’s insistence that the Trova is for legal substances only, it would presumably be possible to hide your illegal drugs in the Trova, should you have a couple of pills, tabs, or powders lying around from your college days.

The other use case is for a tech timeout: Lock the whole family’s phones away and set a timer for when they are unlocked again. The cool thing in this use case is that there are a couple of USB-C sockets in the device, so you can charge your phones while you’re enjoying dinner or settling in for games night.

“Parents kept telling us they want to use it for tech timeout. They want to lock their kid’s phones — and maybe their own phones — in there during dinner time,” said Loeppert. “And we are introducing that as a feature in the new app. You can set it for a timer so it’ll open after an hour or two or three or whatever you want.”

The Trova Home can alert users if temperature or humidity moves outside a specified range, and if someone is trying to tamper with the device. Alerts can also be sent every time it is opened or if the device loses Wi-Fi, either by moving out of range or through other Wi-Fi outages.

The new device is currently available in sandstone and charcoal finishes, it can be opened by up to five authorized users per device. The safe’s dimensions are 14.5 inches (37 cm) wide, 6.2 inches (19 cm) deep and 3 inches (10 cm) high. It costs $549 USD and is shipping soon.

Read more about CES 2023 on TechCrunch

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

1 day ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

1 day ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo