TechCrunch Live at 12:00pm PDT: How to sell technical services to non-technical investors & customers

Simplicity is desperately needed, Jordan Kretchmer was telling me. Jordan’s the co-founder and CEO of Rapid Robotics, a firm that excels at selling its robotic solutions to non-technical customers and investors. His company launched a new service last month that highlights its approach. Called Smart Setup, this clever product gives customers a ridiculous amount of flexibility. Just roll a Rapid Robotics Operator to a new job, and the company says it can be trained to do a new task in under a minute. Simple.

Rapid Robotics CEO Jordan Kretchmer and Bee Partners partner Kira Noodleman are today’s guests on TechCrunch Live, and we hope you can join the live event. The two are experts on selling technical services, and they’re going to walk through their processes. As a partner at Bee Partners, Kira has been pushing this mantra for years. When Jordan was building Rapid Robotics’ early decks, he turned to Noodleman’s past research to develop his straightforward approach.

And I have questions, too: How has fundraising for robotic startups changed in the last two years? How can deep tech startups best position themselves when approaching venture capitalists? What’s a good founder fit for Kira Noodleman and Bee Partners, and how does the firm utilize machine-to-machine learning when investing?

Next week, TechCrunch Hardware Editor Brian Heater is hosting the TechCrunch Live event featuring Eurie Kim from Forerunner Ventures and Scott Gravelle from Attabotics.

TechCrunch Live records weekly, each Wednesday at 3:00 pm EDT / 12:00 pm PDT. Register for the free event here where you can ask questions, network with other attendees and participate in Pitch Practice. Can’t make the event today? Past episodes are available for viewing on our YouTube channel and audio-only versions are available on your favorite podcast service under the name The TechCrunch Live Podcast.

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