US podcast ad revenue to reach $2 billion in 2022 and top $4 billion by 2024, study says

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two years will see a significant spike in podcast ad revenue growth. In 2021, U.S. podcast advertising revenues rose to $1.4 billion, surpassing the … Continue reading US podcast ad revenue to reach $2 billion in 2022 and top $4 billion by 2024, study says