In today’s IAB Newfront presentation, Peacock announced its first step into original films, a deal with Lionsgate, next-day streaming of shows on Bravo, expansion of established franchises, among many other announcements like a new (and somewhat questionable) ad format. In the recent quarterly earnings report for the first quarter of 2022, Peacock added 28 million … Continue reading Peacock looks to original movies, a Lionsgate partnership, and new ad formats to compete on streaming