Meta says Reels now makes up over 20% of the time users spend on Instagram

Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% of the time that people spend on Instagram. The company also noted that video, overall, makes up 50% of the time that users spend on Facebook. Although Meta didn’t specify how much … Continue reading Meta says Reels now makes up over 20% of the time users spend on Instagram