Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR
A piece of compliance theatre that the behavioral ad industry has for years passed off as “a cross-industry best practice standard” — claiming the consent management platform allowed advertisers to keep tracking and surveilling European internet users without having to worry about pesky EU privacy laws — has today been confirmed to breach the bloc’s … Continue reading Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR
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