Startups

Scribe launches knowledge-capturing software that gets employees on the same page

Comment

Scribe, Jennifer Smith, Aaron Podolny
Image Credits: Scribe / Scribe founders Jennifer Smith and Aaron Podolny

Employees come and go, often taking their knowledge with them. There are also times when just a handful of employees know how to do something and don’t have time to provide a mass tutorial. That’s where Scribe comes in. Its software records movement and clicks and converts them into a step-by-step guide in less than a minute with screenshots and text that is editable and shareable. The information can be recorded from a Chrome extension or desktop app and also live in a repository until it is needed.

Today, the company launched with $30 million in venture capital, including a new $22 million round of Series A funding that was led by Tiger Global Management. A group of existing investors also participated in the investment, including Amplify Partners, which led Scribe’s $8 million seed round at the beginning of 2021, Haystack Ventures, XYZ Venture Capital, AME Cloud Ventures, Morado Ventures and SEV.

Co-founder and CEO Jennifer Smith, formerly of McKinsey & Company and Greylock Partners, formed the San Francisco-based company a couple of years ago with entrepreneur and former Google engineer Aaron Podolny after seeing a knowledge gap in how operational work was done.

Smith’s background is in organization and operations work. She talked to more than 1,200 founders about how software was bought and sold, and what they wished existed — and learned that not much had changed in this area in a decade.

“The process is still being done manually,” she told TechCrunch. “There is not a standard way to communicate how to do something. With Scribe, it is a standard. You can click the record button, do the task and it auto generates step-by-step instructions.”

Scribe has been heads-down since it was founded, but the software is now being used by over 10,000 organizations globally as a way to share with others how to do something. These include use cases by organizations outside of those initially targeted by Smith and Podolny, like governments and schools.

In addition to the investors mentioned earlier, angel investors involved include former Microsoft chairman John Thompson, Adobe chief product officer Scott Belsky, Gainsight CEO Nick Mehta and Opendoor CEO Eric Wu. As part of the investment, Amplify Partners general partner Mike Dauber joins Scribe’s board of directors.

Scribe is the latest company to attract venture capital for efforts to capture and share digital processes. For example, in August, Tango raised $5.7 million for its Chrome extension that auto-captures workflow best practices so that teams can learn from their top performers.

Selling into the enterprise: How Slack and other startups get it wrong

Ross Fubini, managing director of XYZ, said Scribe was building a company that makes something complex look easy. He credits Smith for helping many marquee startups ramp up their enterprise selling during her time at Greylock and believes that she and her team are creating a product that is doing the same: showing them how to do their job better.

“And companies will pay for that,” he added. “This is just the first part of the journey. When we talk to companies describing problems on creating documentation, we see that bottom-up part. We are here to put in yet more money into the company so that Jennifer and her team can keep doing the work, build the go-to-market and get paid for that value.”

Meanwhile, Scribe has both a free version and pro/enterprise plans, and averages nearly 50% reduction in non-productive time spent learning how to do a process.

Smith intends to use the new funding to scale the team to respond to customer demand that is coming from startups all the way to Fortune 500 companies. The company’s 20-person employee base is a majority of women and underrepresented minorities, something Smith is proud of as she focuses on building an inclusive, culture- and talent-first organization, she added. She will also invest in R&D and product development that is coming down the pipeline.

“We want Scribe to be the new common standard for sharing how to do something,” Smith added. “We take inspiration from Zoom and Slack, which have both become standard and lexicon. It’s really about driving that reach and distribution with colleagues and customers.”

How our startup boosted productivity with ‘get s*** done’ day

 

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

1 day ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

1 day ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo