UK marketing-led group takes antitrust complaint against Google’s Privacy Sandbox to the EU

A coalition of digital marketing firms and others has taken its lobbying against Google’s plan to phase out tracking cookies — by replacing them with alternative technologies which the tech giant claims will protect user privacy — to the European Union, lodging a formal complaint with the bloc’s antitrust regulators. The self-styled “Movement for an … Continue reading UK marketing-led group takes antitrust complaint against Google’s Privacy Sandbox to the EU