Financial automation startup Aurelia raises $3M seed round led by Blossom Capital

Financial automation platform Aurelia has raised $3 million in seed funding led by Blossom Capital.

Billing itself as a sort of “IFTTT for finance” aimed at small businesses that want to integrate their bank accounts with financial tools, Aurelia says this then gives them greater control over cash flow, taxes and more to automate normally manual tasks, with no knowledge of code needed.

Angel investors include Guillaume Pousaz (founder and CEO at through his Zinal Growth investment vehicle, and Erez Mathan (ex-COO and CRO at GoCardless).

Aurelia was founded by Sebastian Trif, one of the first engineers at Transferwise, and Jasper August Toes.

“We see lots of fintech apps and banks that try to capture everything a business has, but many small businesses aren’t keen on moving their company’s financial life into a new product,” Trif said.

“As a small business owner ourselves, we know firsthand how painful and broken it is for SMEs to manage their finances and accounts,” Blossom Capital founder Ophelia Brown said. “After searching for years for the right solution, we committed to Aurelia on the spot.”

Trif added: “On a feature-by-feature basis, we’re competing with established packs of plugins you must have on top of your accounting software like Xero and Quickbooks. We’re also competing with smart SME banking solutions, such as Tide, Revolut for Business and Wise for Business, which have more limited features.”

Aurelia’s beta platform is now going live in Estonia, Romania, Germany and the U.K.