How one founder turned her extensive retail experience into an entirely new kind of shopping

The Yes founder and CEO Julie Bornstein helped some of the world’s biggest and best-loved brands develop industry-leading e-commerce operations, and also served as COO at Stitch Fix, arguable one of the top success stories of digital-first fashion. The Yes is her first foray into entrepreneurship, however, and we got the chance to talk to Julie all about her experience as a founder.

On this week’s episode of Found, our weekly interview podcast, we hear from Julie all about how she identified the gap The Yes was created to address, and how she changed some of the longtime fundamentals about how fashion brands sell their wares and work with customer sales channels. Julie also tells us about why The Yes knew it needed a larger-than-average seed to accomplish its goals, and how she went out and got it.

We loved our time chatting with Julie, and we hope you love yours listening to the episode. And of course, we’d love if you can subscribe to Found in Apple Podcasts, on Spotify, on Google Podcasts or in your podcast app of choice. Please leave us a review and let us know what you think, or send us direct feedback either on Twitter or via email at, or leave us a voicemail at (510) 936-1618. And please join us again next week for our next featured founder.