Google won’t end support for tracking cookies unless UK’s competition watchdog agrees

Well this is big. The U.K.’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third-party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead. The development follows an investigation opened by … Continue reading Google won’t end support for tracking cookies unless UK’s competition watchdog agrees