Apple has added a new color option to the iPhone 12 lineup — a rare midcycle facelift for the company’s flagship product. The new color is purple, and looks like a lavender-ish pastel hue, which is in keeping with the tones on the rest of the color options on the 12 lineup, which include a mint green and a red that leans toward the pink end of the spectrum.
The purple iPhone 12 is going on sale starting this Friday, April 23 and will begin shipping out to customers on April 30. It’s available for iPhone 12 and 12 mini, but the iPhone 12 Pro isn’t getting any new color options to match.
It’s a small thing, but not a bad way for Apple to jazz up their hardware midcycle in a bid to excite general consumers. Also, it suggests Apple is leaning in even more to a multicolor aesthetic for its hardware, which is a refreshing change after a mostly monochrome approach in recent years.