Atlanta startups can now add another name to their Rolodexes of venture firms operating out of the Big Peach with the close of Silicon Road Ventures’ new $31 million fund.
Silicon Road invests across the U.S. from its base in Atlanta, the firm said, with a focus on e-commerce, retail and consumer packaged goods.
The firm said it’s focused on in-store retail and technology for shoppers, the multi-channel commerce world, supply chain and logistics technologies and financial technologies and payments.
Founded two years ago, the fund invested in 10 startups over the course of 2020 and is targeting another 20 for its first fund.
The firm hopes that entrepreneurs find its “corporate connect” program to be a key differentiator, which relies on founder and managing partner Sid Mookerji’s experience in e-commerce, retail and consumer packaged goods to link corporations to relevant startups and research, according to a statement.
Silicon Road is already working with the upstart retail chain Citizen Supply, which provides a highly curated marketplace to showcase new consumer brands.
Mookerji previously founded Software Paradigms International Group, which was one of the first retail IT companies offering a suite of products designed to optimize omni-channel strategies. The company’s clients included Macy’s, Walmart, Carrefour and NAPA.
Joining Mookerji is managing director and partner, Ross Kimbel, a former co-founder of Be Curious Partners and a global director of innovation and entrepreneurship at The Coca-Cola Company.
The company’s current portfolio includes: Perch, Toucan AI, WeStock, SoftWear Automation, Patron, Pull Logic, Turn, SymTrain, Everyware and Wripple.
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