Singapore-based Raena gets $9M Series A for its pivot to skincare and beauty-focused social commerce

Raena was founded in 2019 to create personal care brands with top social media influencers. After several launches, however, the Singapore-based startup noticed an interesting trend: customers were ordering batches of products from Raena every week and reselling them on social media and e-commerce platforms like Shopee and Tokopedia. Last year, the company decided to … Continue reading Singapore-based Raena gets $9M Series A for its pivot to skincare and beauty-focused social commerce