Dixa, the Danish customer support platform promising more personalised customer support, has acquired Melbourne-based “knowledge management” SaaS Elevio to bolster its product and technology offerings.
The deal is said to be worth around $15 million, in a combination of cash and Dixa shares. This sees Elevio’s own VC investors exit, and Elevio’s founders and employees incentivised as part of the Dixa family, according to Dixa co-founder and CEO, Mads Fosselius.
“We have looked at many partners within this space over the years and ultimately decided to partner with Elevio as they have what we believe is the best solution in the market,” he tells me. “Dixa and Elevio have worked together since 2019 on several customers and great brands through a strong and tight integration between the two platforms. Dixa has also used Elevio’s products internally and to support our own customers for self service, knowledge base and help center”.
Fosselius says that this “close partnership, strong integration, unique tech” and a growing number of mutual customers eventually led to a discussion late last year, and the two companies decided to go on a journey together to “disrupt the world of customer service”.
“The acquisition comes with many interesting opportunities but it has been driven by a product/tech focus and is highly product and platform strategic for us,” he explains. “We long ago acknowledged that they have the best knowledge product in the market. We could have built our own knowledge management system but with such a strong product already out there, built with a similar tech stack as ours and with a very aligned vision and culture fit to Dixa, we felt this was a no brainer”.
Founded in 2015 by Jacob Vous Petersen and Mads Fosselius, Dixa wants to end bad customer service with the help of technology that claims to be able to facilitate more personalised customer support. Originally dubbed a “customer friendship” platform, the Dixa cloud-based software works across multiple channels — including phone, chat, e-mail, Facebook Messenger, WhatsApp and SMS — and employs a smart routing system so the right support requests reach the right people within an organisation.
Broadly speaking, the platform competes with Zendesk, Freshdesk and Salesforce. However, there’s also overlap with Intercom in relation to live chat and messaging, and perhaps MessageBird with its attempted expansion to become an “Omnichannel Platform-as-a-Service” (OPaaS) to easily enable companies to communicate with customers on any channel of their choosing.
Meanwhile, Elevio is described as bridging the gap between customer support and knowledge management. The platform helps support agents more easily access the right answers when communicating with customers, and simultaneously enables end-users to get information and guidance to resolve common issues for themselves.
Machine learning is employed so that the correct support content is provided based on a user’s query or ongoing discussion, whilst also alerting customer support teams when documents need updating. The Australian company also claims that creating user guides using Elevio doesn’t require any technical skills and says its “embeddable assistant” enables support content to be delivered in-product or injected into any area of a website “without involving developers”.
Adds the Dixa CEO: “Customer support agents still spend a lot of time helping customers with the same type of questions over and over again. Together with Elevio we are able to ensure that agents are given the opportunity to quickly replicate best practice answers, ensuring fast, standardised and correct answers for customers. Elevio is the world leader in applying machine learning to solve this problem”.