Users are surging on small, conservative, social media platforms after President Donald Trump’s ban from the world’s largest social networks, even as those platforms are seeing access throttled by the app marketplaces of tech’s biggest players.
The social network, Parler, a network that mimics Twitter, is now the number one app in Apple’s app store and Gab, another conservative-backed service, claimed that it was seeing an explosion in the number of signups to its web-based platform as well.
Parler’s ballooning user base comes at a potentially perilous time for the company. It has already been removed from Google’s Play store and Apple is considering suspending the social media app as well if it does not add some content moderation features.
Both Parler and Gab have billed themselves as havens for free speech, with what’s perhaps the most lax content moderation online. In the past the two companies have left up content posted by an alleged Russian disinformation campaign, and allow users to traffic in conspiracy theories that other social media platforms have shut down.
The expectation with these services is that users on the platforms are in charge of muting and blocking trolls or offensive content, but, by their nature, those who join these platforms will generally find themselves among like-minded users.
Their user counts might be surging, but would-be adopters may soon have a hard time finding the services.
On Friday night, Google said that it would be removing Parler from their Play Store immediately — suspending the app until the developers committed to a moderation and enforcement policy that could handle objectionable content on the platform.
In a statement to TechCrunch, a Google spokesperson said:
“In order to protect user safety on Google Play, our longstanding policies require that apps displaying user-generated content have moderation policies and enforcement that removes egregious content like posts that incite violence. All developers agree to these terms and we have reminded Parler of this clear policy in recent months. We’re aware of continued posting in the Parler app that seeks to incite ongoing violence in the US. We recognize that there can be reasonable debate about content policies and that it can be difficult for apps to immediately remove all violative content, but for us to distribute an app through Google Play, we do require that apps implement robust moderation for egregious content. In light of this ongoing and urgent public safety threat, we are suspending the app’s listings from the Play Store until it addresses these issues.“
On Friday, Buzzfeed News reported that Parler had received a letter from Apple informing them that the app would be removed from the App Store within 24 hours unless the company submitted an update with a moderation improvement plan. Parler CEO John Matze confirmed the action from Apple in a post on his Parler account where he posted a screenshot of the notification from Apple.
“We want to be clear that Parler is in fact responsible for all the user generated content present on your service and for ensuring that this content meets App Store requirements for the safety and protection of our users,” text from the screenshot reads. “We won’t distribute apps that present dangerous and harmful content.
Parler is backed by the conservative billionaire heiress Rebekah Mercer, according to a November report in The Wall Street Journal. Founded in 2018, the service has experienced spikes in user adoption with every clash between more social media companies and the outgoing President Trump. In November, Parler boasted some 10 million users, according to the Journal.
Users like Fox Business anchor Maria Bartiromo and the conservative talk show host Dan Bongino, a wildly popular figure on Facebook who is also an investor in Parler, have joined the platform. In the Journal article Bongino called the company “a collective middle finger to the tech tyrants.”
It’s worth noting that Parler and Gab aren’t the only companies to see users numbers soar after the Trump bans. MeWe Network, OANN, Newsmax and Rumble have also seen adoption soar, according to data from the analytics company Apptopia.
The company noted that Parler was the #1 app on the iOS app store for two days surging from 18th on Thursday and 592 on Wednesday. Overall, the app was the 10th most downloaded social media app in 2020 with 8.1 million new installs.
“It is an event driven app though,” a company analyst noted. “After events like the election, BLM protests, Twitter first applying labels to Trump’s Tweets, we see bursts of downloads and usage but it will then drop off.”
Sarah Perez and Lucas Matney contributed additional reporting to this article.