After nearly a decade selling gaming and console peripherals to gamers looking to spice up their systems, Atlanta-based KontrolFreek has been acquired by the international peripherals retailer SteelSeries.
Terms of the acquisition were undisclosed, but KontrolFreek has shipped more than 2 million units of its flagship product, which is available in over 9,000 retailers in 60 countries and can be found in over 16 online marketplaces.
That’s not bad for a company that was founded 11 years ago with a $50,000 check from BLH Venture Partners, the Atlanta-based investment firm co-founded by Billy L. Harbert and Ashish Mistry. Mistry, a co-founder of Virtex Networks and later an early team member at Air Defense.
Neither Harbert nor Mistry were much for gaming, but they did see the opportunity in selling peripherals to the folks who were, Mistry said in a direct message.
“Huge markets have large niches,” Mistry wrote.
By acquiring KontrolFreek, SteelSeries is further consolidating its position in the console gaming market by folding one of the leading sellers of high-performance controller accessories into its portfolio of products. Earlier this year, SteelSeries nabbed A-volute, which provides three dimensional sound systems for games.
SteelSeries also gets a vibrant user-generated media property in KontrolFreek’s FreekNation community, which boasts 4 million community members.
“With the next-generation consoles at the forefront of the gaming industry’s mind, there’s never been a better time to maximize our ability to provide the best gaming experiences and products to console gamers,” said Ehtisham Rabbani, CEO of SteelSeries. “With KontrolFreek’s expertise and global popularity, we know they’ll open new opportunities to entertain, delight, and assist new gamers across the world.”