Under Armour to sell MyFitnessPal for $345 million, after acquiring it in 2015 for $475 million

Global fitness giant Under Armour announced this morning that it will be selling MyFitnessPal to investment firm Francisco Partners for $345 million, five and a half years after acquiring it for $475 million. The company also announced that it will be winding down the Endomondo platform which it also acquired at the same time for … Continue reading Under Armour to sell MyFitnessPal for $345 million, after acquiring it in 2015 for $475 million