App management startup AppFollow raises $5M Series A round led by Nauta Capital

AppFollow, an app management startup, has raised a $5 million Series A round led by Barcelona’s Nauta Capital, alongside existing investors Vendep Capital and RTP Global participating.

The Helsinki-headquartered company says it benefitted during the pandemic and even broke even in April 2020 as the desire for automation and apps exploded. It says it now has 70,000 clients on its platform globally, including McDonald’s, Disney, Expedia, PicsArt, Flo, Jam City and Discord.

AppFollow CEO Anatoly Sharifulin said in a statement: “AppFollow helps teams understand sentiment, both for your users and competitor’s, figure out how your potential customers search for apps and use this knowledge to make your app more visible and, of course, follow on your KPIs like downloads and revenues to be sure that all is under control.”

Carles Ferrer, Nauta’s general partner said: “With Smartphones and mobile apps becoming the number one touchpoint for online behavior, companies across all industries and sizes are having to adapt their businesses to fit this “mobile world” rapidly. With AppFollow’s customer growth from SMBs to large enterprises, it’s clear there is a pressing need for solutions like AppFollow’s all-in-one platform.”

The company, which employs 65 people across nine countries, all working remotely, will use the investment to strengthen its presence in the U.S. and Europe, hire VP-level executives in sales and marketing, and diversify their platform.

Nauta emerged from Barcelona, but now has offices across Europe and the US.