French startup WizVille is launching a new product called Local Monitor to help restaurant owners, haircut places, bakeries and all kinds of small shops track their Google Maps ratings and the ratings of their competitors.
While there are plenty of ratings services to compare places around you, such as Foursquare, Yelp and Tripadvisor, Google Maps has slowly been showcasing ratings more prominently. And chances are you’re now checking ratings on Google Maps more than ever before.
“I’ve been working for 10 years in customer ratings. There’s something huge happening right now — Google and Google Maps are taking over the customer relationship with small shops,” co-founder and CEO Timothée de Laitre told me.
And yet, many small business owners don’t pay attention to their Google My Business rating that customers can see on Google Maps and above Google search results. WizVille thinks this is the most important metric you can track. And it’s also important to know how your competitors are doing.
When you add your business to WizVille Local Monitor, the company displays other places around you that provide the same products and services. You can choose up to five competitors from that list.
After that, you receive a report with your rating, your competitors’ ratings and the evolution over time. This way, you know how you rank compared to your competitors. The service sends you a new report every month so you can track your progress.
Google Maps ratings are really not that smart, as the company is calculating the average of all your ratings to determine your overall rating. You could have opened your business 10 days ago or 10 years ago — all your reviews will matter.
If you have more than one shop or you need more features, you have to switch to the full-fledged WizVille customer experience management service, and more specifically WizVille Local Insight. For that service, the startup works with bigger clients, such as Total, Etam, Naturalia and Schmidt.