SAP continues to build out customer experience business with Emarsys acquisition

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company Emarsys for an undisclosed amount of money. Emarsys, which raised over $55 million according to PitchBook data, gives SAP customer personalization … Continue reading SAP continues to build out customer experience business with Emarsys acquisition