When you look at the Asia-Pacific (APAC) regional cloud infrastructure numbers, it would be easy to think that one of the Chinese cloud giants, particularly Alibaba, would be the leader in that geography, but new numbers from Synergy Research show Amazon leading across the region overall, which generated $9 billion in revenue in Q2.
The only exception to Amazon’s dominance was in China, where Alibaba leads the way with Tencent and Baidu coming in second and third, respectively. As Synergy’s John Dinsdale points out, China has its own unique market dynamics, and while Amazon leads in other APAC sub-regions, it remains competitive.
“China is a unique market and remains dominated by local companies, but beyond China there is strong competition between a range of global and local companies. Amazon is the leader in four of the five sub-regions, but it is not the market leader in every country,” he explained in a statement.
The $9 billion in revenue across the region in Q2 represents less than a third of the more than $30 billion generated in the worldwide market in the quarter, but the APAC cloud market is still growing at more than 40% per year. It’s also worth pointing out as a means of comparison that Amazon alone generated more than the entire APAC region, with $10.81 billion in cloud infrastructure revenue in Q2.
While Dinsdale sees room for local vendors to grow, he says that the global nature of the cloud market in general makes it difficult for these players to compete with the largest companies, especially as they try to expand outside their markets.
“The challenge for local players is that in most ways cloud is a truly global market, requiring global presence, leading edge technology, strong brand name and credibility, extremely deep pockets and a long-term focus. For any local cloud companies looking to expand significantly beyond their home market, that is an extremely challenging proposition,” Dinsdale said in a statement.