Even as Facebook, the world’s largest social media platform, admits that climate change “is real” and that “the science is unambiguous and the need to act grows more urgent by the day” the platform appears unwilling to take steps to really stand up to the climate change denialism that circulates on its platform.
The company is set to achieve net zero carbon emissions and be supported fully by renewable energy in its own operations this year.
But as the corporate world slaps a fresh coat of green paint on its business practices, Facebook is looking to get out in front with the launch of a Climate Science Information Center to “connect people with science-based information.”
The company is announcing a new information center, designed after its COVID-19 pandemic response. The center is designed to connect people to factual and up-to-date climate information, according to the company. So far, Facebook says that more than 2 billion people have been directed to resources from health authorities with its COVID-19 response.
The company said that it will use The Climate Science Information Center to feature facts, figures and data from the Intergovernmental Panel on Climate Change (IPCC) and their global network of climate science partners, including the UN Environment Programme (UNEP), The National Oceanic and Atmospheric Administration (NOAA), World Meteorological Organization (WMO) and others. This center is launching in France, Germany, the U.K. and the U.S. to start.
While Facebook has been relatively diligent in taking down COVID-19 misinformation that circulates on the platform, removing 7 million posts and labeling another 98 million more for distributing coronavirus misinformation, the company has been accused of being far more sanguine when it comes to climate change propaganda and pseudoscience.
A July article from The New York Times revealed how climate change deniers use the editorial label to skirt Facebook’s policies around climate disinformation. In September 2019 a group called the CO2 Coalition managed to overturn a fact-check that would have labeled a post as misinformation by appealing to Facebook’s often criticized stance on providing and amplifying different opinions. By calling an editorial that contained blatant misinformation on climate science an editorial, the group was able to avoid the types of labels that would have redirected a Facebook user to information from recognized scientific organizations.
Facebook disputes that characterization. “If it’s labeled an opinion piece, it’s subject to fact checking,” said Chris Cox, the chief product officer at Facebook.
“We look at the stuff that starts to go viral. There’s not a part of our policies that says anything about opinion pieces being exempted at all.”
With much of the Western coast of the United States now on fire, the issues are no longer academic. “We are taking important steps to reduce our emissions and arm our global community with science-based information to make informed decisions and tools to take action, and we hope they demonstrate that Facebook is committed to playing its part and helping to inspire real action in our community,” the company said in a statement.
Beyond its own operations, the company is also pushing to reduce operational greenhouse gases in its secondary supply chain by 75% and intends to reach net zero emissions for its value chain — including suppliers and employee commuting and business travel — by 2030, the company said. Facebook did not disclose how much money it would be investing to support that initiative.