Google said on Wednesday it has expanded its jobs app, called Kormo Jobs, to India as the search giant looks to offer a helping hand to millions looking for entry-level roles and further displace Microsoft’s LinkedIn relevance in the world’s second largest internet market.
The company first launched Kormo Jobs in Bangladesh in 2018 and expanded it to Indonesia last year. Also last year, Google made Kormo available in India under the brand Jobs as a Spot on Google Pay app.
Since making Jobs available as a Spot, Google says a number of companies, including Zomato and Dunzo — a Bangalore-based startup it has invested in — have posted more than 2 million verified jobs on the platform.
Google said today it is rebranding the Jobs Spot on Google Pay as Kormo Jobs in India and also making its standalone Android app available in one of its key overseas markets.
In addition to helping users identify open calls for entry-level roles, the Kormo Jobs app is also designed to help them learn new skills, and easily create a CV.
Bickey Russell, regional manager and operations lead at Kormo Jobs, said the company will continue to invest in bringing new features and jobs to the app in the future.
“In the wake of the pandemic, the jobs landscape stands altered, with demand shifting to new services that require different sets of skills and experience. Businesses of all sizes face the challenges of the new normal, while job seekers are having to adapt to this shift quickly,” wrote Russell in a blog.
“We are heartened to be able to play a helpful role in facilitating connections to impact lives for the better, including introducing important features like remote interviewing earlier this year to ensure social distancing,” he added.
The move further illustrates Google’s growing interest in courting a big slice of the job-related search queries. The company launched a jobs search search engine in 2017 in the U.S., which it has expanded to several markets since. Earlier this month, it rolled out a virtual visiting card feature in India.
Google’s push into this category stands to hurt LinkedIn, which does not have a strong presence in emerging markets. In India, for instance, LinkedIn had about 24 million monthly active users on Android in the month of July, according to App Annie, up from about 22 million during the same period a year ago. Google reaches about 400 million users in India.
Regardless, any app that helps people find jobs of any kind would come in handy to tens of millions of Indians — if not more — as the nation reports record-high unemployment figures at the height of a global pandemic.