“Employee Wellbeing” SaaS platforms have been around for some time. Both regulation and increasing stress levels and health problems in the workplace have fed the rise of this sector of tech, and with many corporates painting long-term contracts with providers, it’s a lucrative business. Furthermore, with the COVID-19 pandemic ongoing, large remote-workforces look here to stay for the foreseeable future, and are likely to need these platforms more than ever. Notable players in the space include Rally Health, Dacadoo and Virgin Pulse.
Tictrac is a startup in this space that uses a combination of personalized content, lifestyle campaigns and incentivized challenges to motivate staff. It combines this with behavioral science to identify trigger points to egg-on staff to positive behaviors. Existing investors of Tictrac include world-class tennis champion Andy Murray and American basketball player Carmelo Anthony, who has been named an NBA All-Star 10 times.
Today it secures a £6 million ($7.5 million) funding round led by London-based Puma Private Equity, bringing its total investment to date to £13.5 million ($17 million). The latest round will allow the company to expand its Employee Wellbeing platform for its thousand-plus customers. It will also now expand its Enterprise platform, which enables insurance companies and health providers to engage their customers in their health and tailor relevant products and services to them.
Tictrac relies heavily on content, contributed by well-known health and fitness influencers, covering fitness, yoga, meditation, mindfulness, recipes and blog posts, which provide its users with inspiration and advice on how to improve their lifestyle.
Unlike a lot of other “Employee Wellbeing” platforms, users can follow the content or experts that they can relate to (much like with Instagram, Calm or Glo Yoga), powered by a campaign engine that delivers creative themes across Tictrac features, like healthy habit-forming action plans and activity challenges.
Founded in 2010, the company has partnered with healthcare and insurance providers including Aviva, Allianz and Prudential.
In a statement, Martin Blinder, CEO and founder of Tictrac, commented: “Now more than ever, companies have a greater role and responsibility in supporting the health of their workforce. And while businesses are focused on sustaining retention and productivity – particularly with so many people working remotely – they are now tasked with trying to navigate health issues such as burn-out and striking a healthy work-life balance.”
Rupert West, managing director at Puma Private Equity, said: “We have been consistently impressed with Tictrac’s ability to heighten health and wellbeing engagement, which in turn will help alleviate some of the pressures our health services continue to face.”