In the “Age of Corona” — as some like to call it, the roboticization of industry and business has been super-charged by the pandemic. So while companies using messaging platforms to drive customers toward purchases was always on a long-term trend, the sheer volume of people staying online 24/7 during global lockdowns has led to this tactic also being boosted.
So it’s therefore understandable that Spectrm, an AI-powered conversational marketing platform that does just this, has raised $3 million in Series A funding from international VC fund Runa Capital.
Spectrm automates conversations to engage and convert customers online via an AI-driven algorithm. Then marketers use that data to segment the customer base and build stronger customer relationships. The platform is used by companies like eBay, Ford, Groupon, Renault, KLM and more.
According to Global WebIndex research, social media users are now spending an average of 2 hours and 24 minutes per day across eight social networks and messaging apps. And during COVID-19-driven lockdowns, that would have been much more.
Conversational marketing is a hot area. Facebook Messenger marketing has 10-80 times better engagement than email, for instance.
Max Koziolek, co-founder and CEO of Spectrm, said in a statement: “Our vision is to combine the power of conversations with the reach of the largest platforms in the world… we believe conversation is a deeply human experience that is more effective and more insightful than any other format in marketing.”
Dmitry Galperin, partner at Runa Capital said: “Instead of trying to cover all marketing communication channels, it is much more effective to direct efforts to those that generate the most customer insights and highest ROI. Conversational marketing is one of those channels.”
Spectrm’s competitors include LivePerson (Nasdaq-listed), ManyChat (raised $19.1 million), Snaps.io ($11.3 million), Automat.ai ($10.9 million), and Chatfuel ($120,000).