We’ve aggregated many of the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
This is how you stay up-to-date on growth marketing tactics — with advice that’s hard to find elsewhere.
Without further ado, onto our community’s advice.
Use an omnichannel approach for more remote sales
Insights from Paige Harris of Smile.io.
High-margin consumer goods justify a personalized sales funnel. That’s why companies like offline cosmetics retailers employ a small army of sales reps to make calls and do home demos.
In today’s COVID-19 world, retailers are having to move this process from in-person to online. It’s easier said than done.
Here’s one process that some offline retailers (with high-margin products) are finding works:
- Turn those sales calls into Zoom sessions: Sales reps adapt their home demos to Zoom demos.