We’ve aggregated many of the world’s best growth marketers into one community. Twice a month we ask them to share their most effective growth tactics, and we compile them into this growth report.
This is how you stay up-to-date on growth marketing tactics — with advice that’s hard to find elsewhere.
Our community consists of 1,000 startup founders and VPs of growth from later-stage companies. We have 400 YC founders, plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo and Ritual.
Without further ado, on to our community’s advice.
Use behavioral psychology for more referrals
Insights from Kristen Berman of Irrational Labs.
How much would you want to be paid to give your friend a knowingly bad restaurant recommendation? Likely a lot, if you value the friendship. This is called a “social norm,” and it prevents us from selling out our friends.