We’ve aggregated many of the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this growth report.
This is how you stay up-to-date on growth marketing tactics — with advice that’s hard to find elsewhere.
Our community consists of 1,000 startup founders and VPs of growth from later-stage companies. We have 400 YC founders, plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo and Ritual.
You can participate in our community by joining Demand Curve’s marketing webinars, Slack group or marketing training program.
Without further ado, on to our community’s advice.
Make good ads popular, then re-release them
Insights from Paul Benigeri of HVMN
People are more likely to click an ad if they think lots of other people have clicked it. It’s human nature to pay attention to anything with social proof. But it can be expensive to run ads long enough to accrue thousands of reactions and shares.
Duplicate your best-performing ads, run them internationally to countries with low CPMs, then switch targeting back to your actual audience once you’ve accrued lots of inexpensive engagement.
Advice for growing podcasts
Insights from Demand Curve team
I haven’t started a podcast yet because I insist on my interviews being shot on video. Why? YouTube video is the greatest distribution multiplier for podcasts. Its algorithm greatly rewards high-quality interviews. There is no faster way to grow a podcast, and it’s foolish to ignore that free virality.
Yes, many podcasts have grown without YouTube. But, most of them had pre-existing audiences or brand awareness: think celebrities, bloggers, news publications, etc.
Here’s another tactic for growing podcasts: Focus on interviewing guests who bring their own audiences. Get guests with newsletters that they can distribute your episode to. Or guests who are already being searched for on YouTube. Now you don’t have to lift a finger.
Enrich your leads, darnit
Insights from Warren Wu of Upkeep
Many startups use Clearbit and PeopleDataLabs to enrich their signups. That means that when a customer signs up with their email, the Clearbit or PDL API is pinged to look up that person’s company, job and social details. You can learn a lot just from an email address.
However, you won’t always get up-to-date information. Sometimes you won’t get information at all. But, if you’re an enterprise company for whom every lead is potentially worth a lot, it’s time to consider paying an inexpensive UpWorker to browse LinkedIn and Google to manually enrich every lead with relevant data.
Why? The more you know about your leads, the better you can segment your sales, email and ad campaigns — to convert more leads into paying customers. Startups can drastically improve conversion/close rates through better personalization.