When the Lora DiCarlo wagon finally arrives, the rolling glass box’s back door opens and another journalist pops out to get on his way. The sex tech company has a week packed full with 20-minute rolling interviews with a curious tech press. No time to spare; I step up, sit down, and we’re on our way.
Driving down the Las Vegas Strip in a transparent box is a curious, extremely Vegas experience: puzzled tourists and confused CES attendees gawk from the sidewalks. Four of us are sitting in a makeshift living room with fuzzy white carpet: CEO Lora Haddock, Enzo Ferrari Drift DiCarlo (her fuzzy black-and-white Pomeranian), and a colleague, who holds Enzo in their lap. A four-foot-tall faux sex toy sits in a corner, swaying occasionally.
It’s been a hell of a year since the sex tech startup was at the center of a firestorm after the CTA unceremoniously revoked its Innovation Award. By July, the CES organizer found itself eating crow via a press release and agreed to allow sex tech companies to exhibit on a “one-year trial bias,” spreading them out amongst the broader category of health tech at the show’s Eureka Park startup exhibit space.