DoubleVerify launches a new way to measure online ad effectiveness

Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads are running in brand-safe environments. This week, at the Consumer Electronics Show, it’s launching a new technology designed to measure whether those ads are actually effective. Chief Marketing Officer Dan Slivjanovski told me that before this, marketers had to rely … Continue reading DoubleVerify launches a new way to measure online ad effectiveness