Sony just announced a car

Today at CES 2020, Sony unveiled a car. I’m surprised too. There are very few details about the Sony Vision-S sedan at this time. We’ll get more once we can see it on the show floor.

According to the press account, Sony partnered with industry leaders to build this prototype, including Bosch, Continental, Genetex, Nvidia, Magna and Nvidia.

This car is a bit surprising, but fits within Sony’s current strategy. Over the last generation, Sony started building and selling key technologies as a supplier. Sony camera sensors are found in many leading smartphones, including the latest iPhone Pro. But before it hits the iPhone, Sony has long produced its own smartphone with similar smartphone sensors.

Expect a similar play with the Vision-S sedan. This concept vehicle is clearly designed to help Sony sell components. Sony doesn’t want to get into auto manufacturing. I think. We’re asking Sony a bunch of questions and will relay the answers.

CES 2020 coverage - TechCrunch