Media & Entertainment

Walmart tops Amazon as most-downloaded US shopping app on Black Friday

Comment

Amazon says Cyber Monday 2019 has now become the retailer’s biggest shopping day of all time, based on the number of items sold worldwide. However, in the U.S., a different trend took shape over the big sales holiday weekend kicked off by Black Friday. This year, Walmart became the No. 1 shopping app in the U.S. on Black Friday for the first time ever, according to Sensor Tower’s analysis.

Walmart’s app reached No. 1 among all shopping in the U.S. after peaking on Thanksgiving as No. 6 among all apps (not just shopping), noted App Annie, based on both iOS and Android downloads.

Sensor Tower confirmed the same, noting that Walmart was the most-installed shopping app on the U.S. App Store on Black Friday, with 113,000 new downloads, representing a year-over-year increase of 23%.

Remarkably, this made 2019 the first year that Amazon’s app didn’t top the App Store’s list of most-downloaded shopping apps, the firm says.

Amazon’s app was a close second, with 102,000 first-time installs, but this figure represented a 10% decrease from Black Friday 2018.

The further top 10 list included: Target, Best Buy, GOAT, Nike, Kohl’s, Wish, Macy’s and Adidas. Combined, these top 10 most-download apps grew 11% year-over-year, reaching a total 527,000 installs. That’s 28.8% of all downloads for the Shopping category — the largest percentage since the Shopping category’s creation in 2015.

Overall, the number of first-time downloads in the U.S. App Store’s Shopping category on Black Friday increased 8% year-over-year, and totaled 1.8 million downloads.

Though Walmart was No. 1 in the U.S., Amazon was No. 1 when apps were ranked globally instead of U.S.-only, and it was No. 1 among all U.S. online-only apps.

While Sensor Tower’s analysis is based on Black Friday installs, not Cyber Monday data, Amazon’s worldwide dominance on this day does seem to back up the retailer’s own claims of its record-breaking sales on a global basis on Monday.

Amazon said customers bought “hundreds of millions” of products between Thanksgiving and Cyber Monday. And it said “millions more” customers bought Amazon devices, like Echo Dot and Fire TV Stick, compared with the same period last year. (That may be true, but Amazon devices are also more broadly available to customers worldwide compared with 2018 — so perhaps this isn’t the fairest comparison.)

Walmart, meanwhile, didn’t tout its Cyber Monday event’s numbers, but said “millions” of customers joined for Black Friday sales online and in stores.

One thing that could have boosted Walmart’s app downloads this year was its focus on the in-store customer.

The app now includes an updated Store Map that makes it easier to navigate Walmart’s aisles, and it features “Check out with Me” — a way for shoppers to avoid checkout lines and instead check out with store personnel in the aisles.

Update, Dec 5, 2019: At the time of publication, App Annie’s analysis had also shown Walmart took over Amazon’s spot on Black Friday. The company has now retracted that claim and says Amazon was, in fact, ahead. 

More TechCrunch

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

OpenAI is removing one of the voices used by ChatGPT after users found that it sounded similar to Scarlett Johansson, the company announced on Monday. The voice, called Sky, is…

OpenAI to remove ChatGPT’s Scarlett Johansson-like voice

Consumer demand for the latest AI technology is heating up. The launch of OpenAI’s latest flagship model, GPT-4o, has now driven the company’s biggest-ever spike in revenue on mobile, despite…

ChatGPT’s mobile app revenue saw biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

24 hours ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

3 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

3 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake