Programming note: Happy Labor Day!
To our U.S.-based readers, happy Labor Day weekend. Extra Crunch will be off on Monday and will resume publishing next Tuesday.
Reminder: EC ticket discounts for Enterprise Sessions and Disrupt SF
Next week, we will be hosting our Enterprise Sessions event at Yerba Buena Center in San Francisco. It’s a killer lineup, and directly follows up on Ron and Frederic’s Extra Crunch coverage around quantum computing, next-generation cloud services, artificial intelligence, and data center orchestration. I just checked in with the events team, and we are down to the last dozen or so tickets before the fire marshal gets angry — so if you want to join us, please snag a ticket soon.
I will be at Yerba Buena all day, so if you are a subscriber and you are attending next Thursday, feel free to reach out — would love to meet any of you in person.
Meanwhile, TechCrunch Disrupt SF is about a month away, and it also has a stellar lineup. This year, we have a dedicated “Extra Crunch” stage focused on helping founders build their companies, from how to fundraise without dilution, to massively growing a team at scale, to how to build a brand and reach out to media. In addition, we will have a special Extra Crunch members-only lounge space as just one of a couple of ways we are trying to make our premium readers feel special at our biggest event of the year.
Today is the last day before ticket prices rise, so if you’re interested in coming, be sure to get an order in.
For all TechCrunch events, EC annual subscribers get a 20% ticket discount. Just reach out to customer service at email@example.com and they will get you all squared away.
Fitbit’s CEO discusses the company’s subscription future
Our hardware editor Brian Heater got a chance to sit down with James Park, CEO of Fitbit, about a topic near and dear to my heart: consumer subscriptions. With the rise of consumer fitness subscription startups like Peloton, which recently filed its S-1, the business model of fitness is being upended, and now Fitbit is preparing to move even more in this direction. Be sure to also check out Brian’s earlier analysis of the state of the smartwatch.
Heater:The narrative around Apple’s last several quarters, as far as how they’re allocating, is a shift into content. Do you think that more and more of the revenue is going to be generated by content and services versus hardware?
Park: Yeah, I think more of our profits, because of the gross margin profile, will be generated by the software and services. But I think the good thing for our category in general is that unlike smartphones, the hardware portion is still rapidly growing in many countries around the world.
If you look at smartwatches, they’re growing 30% or higher per year. And for us, in the first half, trackers actually grew 51% year over year. So there’s still a lot of innovation and growth in the hardware portion of wearables. But where we do see things rapidly taking off is in software and services.