Amazon’s free streaming service IMDb TV comes to mobile devices

IMDb TV, the free ad-supported streaming service launched by Amazon-owned IMDb at the beginning of the year (originally called Freedive), is today arriving on mobile devices. With the updated version of iOS and Android IMDb app rolling out now, users can stream from the app’s growing library of free movies and TV series.

Prior to IMDb TV’s launch, the movie website had experimented with video content in the form of trailers, celebrity interviews and other short-form series. But consumers today are more interested in services where they can stream premium content for free, without a subscription — as they can on IMDb TV competitors like Walmart-owned Vudu’s “Movies on Us,” Tubi or The Roku Channel, for example.

At launch, IMDb TV offered a collection of TV shows like Fringe, Heroes, The Bachelor and Without a Trace, as well as Hollywood movies like Awakenings, Foxcatcher, Memento, Monster, Run Lola Run, The Illusionist, The Last Samurai, True Romance and others.

This summer, it expanded its lineup through new deals with Warner Bros., Sony Pictures Entertainment and MGM Studios.

This brought movies like Captain Fantastic and La La Land to the service, the latter which has since become one of the service’s most-streamed movies this summer. Other popular titles included Jerry Maguire, Practical Magic, A Knight’s Tale, Drive, Max, Step Dogs, Zookeeper, Paddington and The Neverending Story.

More recent deals with Paramount and Lionsgate have also brought new content to IMDb TV, like Silver Linings Playbook, Age of Adaline, In the Heart of the Sea and the TV show, The Middle.

The company hasn’t said how many customers IMDb TV has, but the service has benefited from integrations with Amazon’s Fire TV.

Earlier this year, Marc Whitten, vice president of Fire TV, noted that Fire TV customers’ use of free, ad-supported apps had increased by more than 300% during the last year. IMDb TV is expected to contribute to that, with its placement on the “Your Apps & Channels” row on Fire TV and its availability as a free channel within the Prime Video app.

The updated iOS and Android IMDb app is rolling out starting today, the company says.