High-priced, handmade boutique sports cars typically make their debut where the well-heeled and the media gather. Pagani took a different approach this time around.
The Italian supercar manufacturer unveiled its new nearly $3.5 million Huayra Roadster BC in CSR2, the mobile game produced by Zynga .
The physical car will eventually get its moment. Pagani will show off the hypercar to the public next month at the Monterey Car Show. In the meantime, Zynga rebuilt the Pagani Huayra Roadster BC in CSR2, giving users a chance to “drive” the supercar.
“When Horacio Pagani first began designing cars 44 years ago, it would have been impossible to imagine that a car like the Roadster BC would ever be unveiled to the world in a mobile game,” Michael Staskin, managing director of Pagani Automobili America, said in a statement. “We chose to partner with CSR2 on the reveal of the Roadster BC because we are both leaders in our respective industries, we both show incredible attention to design and detail and we both continue to disrupt what is considered normal in the automotive industry.”
CSR2 players can enter the 80-race ladder by using a Pagani Huayra Coupé. During the game, players get the chance to add the Pagani Huayra Roadster BC to their collection. Using augmented reality, players can also park their Pagani cars in their real-world driveways and open every panel to study the details close up.
In the real world, the Pagani Huayra Roadster BC gets its power from a 6.0-liter, twin-turbocharged V12 engine built for Pagani by Mercedes-AMG. The result is an engine that produces 800 horsepower at 5,900 rpm and 774 pound feet of torque. It boasts a seven-speed, single-clutch automated manual transmission and weighs 2,756 pounds, just a skosh lighter than the regular Huayra Roadster.
As one might expect, the Roadster BC is a fast can-you-handle-how-it-corners beast that accelerates from zero to 60 mph in 2.5 seconds and generates 1.9 of lateral grips through corners.
Sadly, few will get to drive this real-world version. Pagani will make only 40 of Roadster BCs.