This summer has blessed us with a wealth of awesome television options, from Big Little Lies to Chernobyl to The Handmaid’s Tale. And the good times keep rollin’. Tomorrow, Stranger Things Season 3 drops on Netflix .
To celebrate, it would appear that Epic Games is adding portals in Fortnite’s Mega Mall.
Netflix’s Chris Lee, director of interactive games, confirmed on a panel at E3 that there would be more crossover goodness after fans noticed the Scoops Ahoy ice cream store, which is the same name of the ice cream parlor in the show, in the Fortnite Mega Mall. Today, portals (that look like the ones leading to the Upside Down in the show) were also added to the Mega Mall.
These portals don’t actually transport you to the Upside Down, but rather to a separate shop in the Mega Mall.
Based on Fortnite’s past collaborations — the game did an in-game promo with Avengers: Endgame, Avengers: Infinity War and John Wick 3, to name a few — we can expect to see plenty more Stranger Things content on The Island starting tomorrow.
Fortnite has a growing revenue opportunity from these types of native advertising/marketing promotions. The Verge cites analyst firm SuperAnalytics in saying that Epic earned $2.4 billion in 2018, estimating the revenue earned from in-game purchases and BattlePass subscriptions. There was no mention of advertising revenue, however, which seems to be a growing segment for the company.
And let’s not forget, Netflix considers Fortnite to be bigger competition than HBO or Hulu. So it’s no surprise then, maybe, that Netflix is heading on over to The Island to promote one of its most popular original series this July 4 holiday.