Founded in late 2013, OnePlus did the impossible, coming seemingly out of nowhere to take on some of the biggest players in mobile. The company has made a name by embracing a fawning fan base and offering premium smartphone features at budget pricing, even as the likes of Samsung and Apple routinely crack the $1,000 barrier on their own flagships.
OnePlus’ history is awash with clever promotions and fan service, all while exceeding expectations in markets like the U.S., where fellow Chinese smartphone makers have run afoul of U.S. regulations. The company’s measured approach to embracing new features has won a devoted fan base among Android users.
Over the past year, however, the company has looked to bleeding-edge technology as a way forward. OnePlus was one of the first to embrace In-Display fingerprint sensors with last year’s 6T, and has promised to be among the first to offer 5G on its handsets later this year.
CEO Pete Lau formed the company with fellow Oppo employee Carl Pei. The pair have turned the company into arguably the most exciting smartphone manufacturer in the past decade. OnePlus has big plans on the horizon, too, including further expansion into the Indian market and the arrival of its first TV set in the coming year.
At Disrupt SF (which runs October 2 to October 4), Lau will discuss OnePlus’ rapid accent and its plans for the future.
Tickets are available here.